Traffic e_commerce manager

hace 5 días


España Social You, Sl A tiempo completo

Trabajo Traffic e_commerce manager - Insertia.netTraffic e_commerce managerSocial You, SlBarcelona, BarcelonaReferencia: TraffSector: Publicidad/Marketing/RRPPNúmero de puestos: 1Información básicaEstudios mínimos: DiplomaturaExperiencia mínima: Más de 3 añosImprescindible residir: Provincia de puesto vacanteTipo de contrato: IndefinidoDuración del contrato: IndefinidoJornada laboral: A tiempo completoSalario: 35 A negociarMás informaciónNuestro cliente es una empresa del centro de Barcelona con una sólida trayectoria empresarial. Fabricante y mayorista de regalos para celebraciones y eventos empresariales.Debido a su crecimiento, necesitamos incorporar un/a traffic/e-commerce manager que gestionará 2 e-commerce: b2b ya en funcionamiento (con cerca de 5.000 referencias) y un nuevo b2c para lanzar al mercado antes de finales del 2020.Dependerá directamente de la dirección de la empresa, a quien reportará y propondrá las estrategias digitales.Responsabilidades:Moldear y poner en marcha el nuevo b2c.Definir, gestionar y optimizar la estrategia de seo/sem del b2b.Monitorización del tráfico de los e-commerce para definir y optimizar las campañas que generen más conversión, mejorando el roi.Detectar tendencias para desarrollar contenidos que atraigan tráfico orgánico de calidad a la web.Definición, análisis y desarrollo de informes que permitan visualizar y analizar targets, comportamientos del consumidor y eficiencia comercial, así como la efectividad de campañas de marketing y comunicación en el canal digital.Control de las ventas, presupuesto y desviaciones efectuadas a través de canal digital.Entender las fortalezas y oportunidades del negocio, así como las debilidades y las amenazas.Análisis de la competencia.Requerimientos técnicos:Experiencia como traffic manager mínima de 3 años.Alto conocimiento de la plataforma Magento.Formación en un máster de marketing digital y/o e-commerce.Experiencia en la gestión de RRSS, especialmente Instagram.Alto conocimiento de Google Analytics, Google AdWords y otras plataformas (Semrush, etc.).Experiencia en gestión y optimización de campañas de social ads.Idiomas: catalán y castellano avanzados, inglés avanzado.Valorable:Experiencia previa en empresas con gama muy amplia de productos y bajo valor unitario de los mismos.Experiencia en el sector regalo, retail, moda, complementos y/o eventos.Formación específica en seo/sem.Licenciatura en publicidad y relaciones públicas.Otros idiomas.Requerimientos personales:Motivación para evolucionar profesionalmente y convertirse en el tiempo en el responsable del e-commerce de la empresa.Habilidad para gestionar el pequeño equipo de diseño gráfico y contenido, formándoles en aquellos skills que requieran mejorar.Capacidad de comunicación y creación de equipo para aunar esfuerzos en los objetivos.Alto grado de autonomía y auto-motivación.Ofrecemos:Impactar en la definición y ejecución de la estrategia digital de la empresa, con visibilidad del proyecto empresarial en su totalidad. Trabajar en una empresa consolidada y con un alto potencial de crecimiento.
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