Head of Product Marketing

hace 7 días

España Preply A tiempo completo

At Preply, we are unlocking human potential through learning.

We believe learning with a great tutor is life-changing. That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.

Join our B2B Growth Chapter:

Preply launched a Business solution that is now growing exponentially and that will represent a substantial part of our business in the coming years. We offer companies a flexible and effective way to upskill and give more confidence to their employees with languages.
As the Head of Product Marketing, you will ensure the growth of Preply Business ensuring that our Product resonates with a well identified target audience across our core geographies. You will be part of the growth team, with close collaboration with Sales, Product and User Research.

What you'll be doing:

- Identify and Prioritize Target Segments: Collaborate with our Data and SDR/Sales/Account management teams to iterate on Ideal Customer Profiles (ICP) and prioritize target segments and geographies
- Craft Compelling Positioning and Messaging: Develop clear and resonant positioning and messaging that addresses the needs of our target customers. Continuously iterate on messaging through A/B testing to optimize conversion across our sales segments .
- Create Sales Enablement Content: Produce high-quality sales enablement, starting with our pitch deck, materials tailored to different customer segments and geographies. This includes battlecards, case studies, best practice articles, email sequences, scripts, and more.
- Align different stakeholders to ensure that our product evolves toward what resonates with our customers - including Product, Supply (our tutors), and Methodology teams
- Iterate on key aspects of our offering, such as Pricing, in close collaboration with the revenue operation team, and Packaging.
- Analyze and Iterate: Capture insights on why leads are not converting and leverage this information to refine ICP and Buyer Persona definition
- Stay Competitive: Keep abreast of developments in the language learning industry and B2B Saa S best practices to ensure Preply remains competitive in the market.
- Collaborate Across Teams: Work closely with Sales, SDR, Marketing, and Product teams to maximize the volume of Sales Qualified Leads (SQLs) and incremental Monthly Recurring Revenue (MRR)

What you need to succeed:

- A proven track record of 5+ years of Saas product marketing, sales or sales enablement experience preferably in series B/C companies
- Proficiency in collaborating with data and sales teams to define and iterate Ideal Customer Profiles (ICPs)
- Experience aligning with mature Product teams to ensure product evolution aligns with customer needs
- Experience partnering with the sales team, reviewing performance metrics, discussing challenges, and developing strategies to enhance sales effectiveness.
- Excellent written and verbal communication skills to convey positioning, messaging, and sales content effectively
- Team management experience

Why you'll love it at Preply:

- An open, collaborative, dynamic and diverse culture;
- A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
- A competitive financial package with equity, leave allowance and health insurance;
- Access to free mental health support platforms;
- A flexible set-up with the paid relocation to Barcelona;
- Access to Gym pass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
- The opportunity to shape the lives of learners and tutors through language learning and teaching in 175 countries (and counting).

Our Principles

- Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
- We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
- Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
- Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
- Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
- Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
- Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
- Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
- Challenge, disagree and commit - We value open and candid communication, even when we don't fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
- One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company. Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.

  • Head of Acquisition

    hace 5 días

    España Head of Acquisition Marketing · Marbella A tiempo completo

    We’re looking for a strategic, results-driven Head of Acquisition to spearhead our customer acquisition efforts across multiple markets. The ideal candidate brings expertise in performance marketing, analytical prowess, and a track record of scaling growth through targeted acquisition strategies. As Head of Acquisition, you’ll drive key initiatives and...

  • Head of Product Marketing

    hace 7 días

    España sesametime A tiempo completo

    ¡Hola! Estamos buscando al nuevo fichaje estrella para nuestro equipo como Head of Product Marketing. Somos Sesame HR, la solución digital que redefine la experiencia de los empleados y ayuda a digitalizar los departamentos de Recursos Humanos, managers y empresas para optimizar los procesos de gestión de personal, centralizándolos en una sola...

  • Head of Product Marketing

    hace 7 días

    España Veridas A tiempo completo

    Your missionWe're looking for a Head of Product Marketing to drive our product marketing strategy and elevate our market presence. If you're a strategic thinker with a passion for technology and innovation, this is your chance to lead our marketing efforts and make a real impact.The position is located at our headquarters in Pamplona.You’ll be responsible...

  • Head of product

    hace 6 días

    España Merlin Digital Partner A tiempo completo

    We are Merlin Digital Partner, a leading IT and digital headhunting company with over a decade of experience. We've successfully collaborated with industry heavyweights such as Wallapop, Glovo, Banc Sabadell, and Factorial. Our emphasis lies in people-centric approaches and optimizing selection processes. Our mission is to revolutionize companies by...

  • Director, Head of Marketing

    hace 6 días

    España Blizzard Entertainment A tiempo completo

    Team Name:Job Title: Director, Head of MarketingRequisition ID: R023991Job Description:POSITION TITLE:Director, Head of Marketing, Unannounced Title - Blizzard EntertainmentBACKGROUND:Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social...

  • Head of Product Marketing

    hace 6 días

    España Preply A tiempo completo

    At Preply, we are unlocking human potential through learning. We believe learning with a great tutor is life-changing. That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global...

  • Head of Product Marketing

    hace 2 días

    España Preply A tiempo completo

    At Preply, we are unlocking human potential through learning. We believe learning with a great tutor is life-changing. That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global...

  • Head of Global Pricing

    hace 6 días

    España WebBeds A tiempo completo

    Drive global pricing strategy and maximize revenue – join us as the Head of Global Pricing…Job Title: Head of Global PricingDepartment: Commercial PlanningIn this role you will…The Head of Global Pricing needs to support the business in achieving its targets by improving conversion while maximizing revenue, distributing the right product at the optimal...

  • Head of Marketing RETAIL

    hace 7 días

    España Antal International Network A tiempo completo

    Estamos buscando un Head of Marketing Retail para definir, planificar y ejecutar la estrategia de marketing. Tendrás éxito en el puesto elevando la experiencia del cliente en nuestras tiendas y asegurando la mejor ejecución de los planes de marketing. También coordinarás todas las necesidades de marketing y comunicación en el contexto de aperturas de...

  • Head of Marketing RETAIL

    hace 6 días

    España Antal International A tiempo completo

    Antal International – Islas Baleares, Islas Baleares Estamos buscando un Head of Marketing Retailpara definir, planificar y ejecutar la estrategia de marketing. Tendrás éxito en el puesto elevando la experiencia del cliente en nuestras tiendas y asegurando la mejor ejecución de los planes de marketing.También coordinarás todas las necesidades de...

  • Head of International Marketing

    hace 7 días

    España Axon A tiempo completo

    Your Impact As we expand our global footprint, we’re looking for leaders who share our passion for driving impact across public safety and beyond. If you’re bold, driven, and ready to help shape a safer future for all, this is your opportunity to lead. As the Senior Director, Head of International Marketing, you’ll be at the forefront of expanding...

  • Head of Marketing, Enterprise

    hace 6 días

    España Splitmetrics Inc A tiempo completo

    About the role: As Head of Marketing, you will play a pivotal role in achieving our new business goals. You’ll be working closely with some of the biggest global mobile brands, showing them how they can unlock even more revenue with our AdTech solutions. Be aware, this position is for the brave ones: aggressive goals don't scare you, they excite you....

  • Head of Marketing

    hace 6 días

    España Ancient Gaming A tiempo completo

    Please note, this is a lean fast-paced Company. This (and every role at AG) will require someone who is comfortable delivering world-class work themselves and via their team. If your ideal role is hands-off and "strategy" only... this isn't the right role for you! If you are interested in working hard, innovating, and building something truly...

  • Head of Product Engineering

    hace 5 días

    España Derivco A tiempo completo

    Job Profile Summary: We are looking for a Head of Product Engineering to lead our Sports Core Team. The Core team is responsible for building the central hub of our global Sports Betting platform, where bets are struck, matched with our sports offer, enhanced, and settled. Job Description: As Head of Product Engineering, you will lead four engineering teams,...

  • Head of Product

    hace 7 días

    España Holded Technologies, S.L A tiempo completo

    Join the team. Make an impact. At Holded, we believe that daily admin should never stop a great idea from becoming a success. That's why we create intuitive software to empower anyone who dares to start their own business. Long story short: we want to make business simple. In order to create cutting-edge products that meet the needs of the sector, talent is...

  • Head Of Marketing Southern Cluster

    hace 7 días

    España Baxter International A tiempo completo

    Head Of Marketing Southern Cluster - MadridVantive: A New Company Built On Our Legacy. Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. At Vantive, you will become...

  • Head of Brand, Communication and Marketing

    hace 3 días

    España 360 Talent A tiempo completo

    Acerca del puesto Head of Brand, Communication and Marketing Nuestro cliente, una compañía del sector tecnológico que desarrolla proyectos de carácter innovador y con tecnologías punteras, con el fin de completar el equipo, está buscando un Head of Brand, Communication and Marketing. Las oficinas están en Andalucía pero la posición se puede...

  • Head of International Marketing

    hace 3 días

    España Axon A tiempo completo

    Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and...

  • Head of Marketing, Enterprise

    hace 7 días

    España SplitMetrics A tiempo completo

    Hi! It's SplitMetrics, a remote-first team of experts building the future of mobile marketing. Top app developers turn to us for intelligent data-driven solutions designed for Apple Search Ads scale, A/B testing, and market insights. Why SplitMetrics? For almost 9 years, we've been at the forefront of mobile marketing industry, providing an ecosystem of...

  • Head Of Design

    hace 3 semanas

    España Happy Socks A tiempo completo

    At Happy Socks, spreading happiness has always been our mission, and we make sure our creative process is filled with as much color, fun, and energy as the products we create Now, we're on the lookout for a passionate, visionary Head of Design to lead our talented design team and drive the creative evolution of our brand. As our Head of Design, you'll be the...