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Social network you want to login/join with:About Us:Dr Reddy’s Laboratories is a global healthcare company with revenues of US$3.5bn and a mission to expand in consumer healthcare. Earlier this year, it acquired the rights to Nicotinell, a global leader in the NRT (Nicotine Replacement Therapy) category from Haleon. Nicotinell is the second-biggest brand globally (excluding the United States) in the NRT category, with an extensive footprint in over 30 countries spanning Europe, Asia including Japan, and Latin America.It holds the first or second position in 14 of the top 17 global markets, with the lozenge/mini-lozenge format holding the top position globally. Nicotinell ranks among the top 15 biggest brands among all OTC brands in Europe (excluding Russia, Italy) and ranks No.32 among all OTC global brands (excluding USA). The current business is €250mn globally and will form the foundation of Dr. Reddy’s future consumer health platform.Role overview:As the Marketing Manager – Southern Europe (Spain), you will manage end-to-end marketing, collaborating with commercial and global colleagues. You will lead marketing initiatives, oversee P&L management, and develop strategies to expand brand leadership in the NRT category. Additionally, you will work with global teams, use data insights for optimization, and focus on e-commerce and alternative channel expansion. This role requires strategic vision, agility, creativity, and a deep understanding of consumer (OTC) and healthcare professional marketing.Key Responsibilities:Marketing Strategy and Growth:Develop and execute marketing and business plans to drive sales and market share growthMaster brand marketing fundamentals, digital media strategies, and activation tacticsLead impactful consumer and HCP campaigns to strengthen brand positioningIdentify opportunities to grow market leadership across segments and channelsCollaborate with distributors on trade and customer marketing strategies, optimizing e-commerce and retail promotionsManage the P&L, shaping strategies aligned with Dr. Reddy’s consumer healthcare ambitionsInnovation & Product Development:Use market dynamics and consumer insights to create innovative marketing strategiesPartner with global teams on new product innovationsDrive new product launches from concept to commercializationCollaborate with distributors and commercial teams to unlock retail opportunitiesMarketing & Communication (Consumer, HCP, Digital):Develop localized and global marketing assets for consumers, HCP, and tradeLead digital marketing strategies, including data analytics and KPI trackingDesign targeted HCP communication programs using PR, industry events, and global toolsOversee marketing research and analytics for optimizationManage agency partnerships for research, advertising, and promotionsLeadership & Collaboration:Foster a performance-driven culture and collaboration across teamsCommunicate marketing plans effectively at all organizational levelsAlign brand strategies with business needs and ensure buy-inExperience:8-10 years in marketing, including 5+ years in Consumer Health (OTC experience preferred)Strong background in consumer and HCP marketing (Pharmacy channel an asset)Experience working with local & global teamsKnowledge and Skills:Fluent in EnglishProven strategic thinker with creativity and data-driven insightsAgile, action-oriented, with risk-taking abilityStrong digital expertise (strategy, analytics, e-commerce)Innovative, able to navigate ambiguity with business acumenExternally focused, passionate about delivering valueStrong leadership and relationship skillsSelf-starter with independenceUnderstanding of regulatory and medical aspects of OTC products #J-18808-Ljbffr
