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Southern Europe Oral Care Category Marketing Lead
hace 1 mes
Southern Europe Oral Care Category Marketing LeadHello. We’re Haleon. A new world-leading consumer health company. Together, we’re improving everyday health for billions of people through a unique combination of deep human understanding and trusted science.About the role:The Southern Europe Oral Care Category Marketing Lead sets the oral care portfolio strategy and activation to deliver the growth ambition of a €200m business. This role provides marketing leadership at the interface of Global, Regional, and LOC operations, inspiring performance with data and digital at the core to deliver best-in-class brand leadership within the oral care category.Key Responsibilities:Grow consumption and penetration across brands as per defined OC SE strategy and deliver SE OC P&L (NS, GM & OP) by partnering with cross functions and countries.Inspire the marketing team in the country with key growth priorities and allocate resources accordingly.Lead interface with SE BU Marketing director and GMs on 3-1 business planning to create winning oral care marketing and innovation strategies.Build a sustainable OC innovation strategy and pipeline to deliver SE innovation agenda.Be an active member of the OC brand councils co-creating global category campaigns.Drive data-driven decision-making standards across the oral care marketing team.Accelerate SE digital journey in the oral care category.Requirements:University Degree.10+ years diverse experience in marketing and commercial functions.Senior marketing with commercial experience essential.Data-driven marketing approach and digital competencies a must.Personal Attributes:Strong business acumen and deep understanding of customers, consumers & experts.Highly developed strategic thinking and commercial skills.High level of learning agility and change agility.Diversity, Equity and Inclusion:At Haleon, we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives.Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to any protected class.
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