GAIN Performance

OverviewGAIN is a creative-led, insight-driven company that blends data, tech and creativity. We shape bold strategies that move people, brands, and businesses forward by combining intelligence with creativity. We work as a united team to fuel growth and deliver measurable impact across five specialist areas: Creative Studio, Conversion, Customer Science, Experience and Performance. This role sits within the Performance Business Unit and focuses on performance-driven creative strategy for paid media clients.Role: GAIN- Performance- Creative StrategistLocation: Spain. Hybrid/Remote: Hybrid - Based in BarcelonaThis is a leadership-level role where strategic thinking, creative instincts, and sharp analytical skills come together to shape high-performing ads. You will lead across the client portfolio, aligning creative output with business goals and platform best practices.ResponsibilitiesCreative Strategy & Insight Leadership: conduct deep-dive creative analysis using metrics such as Conversion Rate, CTR, Hook Rate, Thumbstop Rate, and Hold Rate to identify patterns and opportunities; lead strategic direction of creative testing, iterations, and messaging across platforms (Meta, TikTok, YouTube, etc.); translate insights into clear briefs for design, UGC, and editing teams; oversee and improve the feedback loop between performance data and creative execution.Creative Testing & Optimization: design and oversee a structured creative testing roadmap; track and document all tests with clear visibility into results and iterations; create a virtuous cycle between strategy, execution, and data-driven learning; partner with media buyers to align testing priorities with performance goals and spend; identify fatigue early and recommend fresh angles or formats.Cross-Functional & Client Leadership: act as strategic partner to clients, lead client calls, creative reviews, and performance debriefs; collaborate with Paid Media Managers, Creative Leads, Designers, and Account Managers to align output with campaign objectives; balance creative ambition with resource constraints and solve production challenges.Creative Production Oversight: guide and oversee creative execution from concept to delivery across UGC creators, editors, and designers; review assets to ensure they meet performance goals and brand standards; adapt strategy for different formats and placements with a channel-native mindset.Qualifications4+ years in creative strategy or performance-driven content creation, ideally within a paid media or digital marketing environmentStrong ability to translate performance metrics into strategic insights and creative directionProven experience leading client conversations and managing multiple senior stakeholdersComfortable leading cross-functional teams and resolving creative bottlenecksDeep familiarity with Meta Ads Manager and creative performance analyticsSkilled at writing high-impact creative briefs and guiding execution across design, UGC, and post-productionPlatform expertise across Meta, TikTok, YouTube, and emerging ad platformsExperience working with UGC creators and freelance partners is a strong plusBenefitsBenefits vary by country but aim to be similar across regions. This role includes typical benefits for UK employees such as private medical insurance, life assurance, income protection, employee assistance, and various salary sacrifice schemes. Details will be provided based on location.About GAINGAIN is a creative-led, insight-driven company with about 650 people worldwide. We help brands show up in the right place, at the right time, to the right people, with data-driven campaigns across paid media, SEO, link building, and performance-driven creative to drive clicks, visibility, conversions, and business growth.Disclaimer: We never request payment or fees from candidates at any stage. If contacted by someone claiming to represent our company and asking for money or personal financial details, report it to dataprotection@thisisgain.com. All genuine communications will come from Home | GAIN. We are an equal opportunities employer and encourage applicants from all backgrounds. #J-18808-Ljbffr