Head of E-commerce

hace 1 mes


España Michael Page International Italia S.r.l. A tiempo completo

E-commerce BeautyHead of E-commerce Azienda Noto brand di prodotti cosmetici affermato a livello internazionale. Offerta Come Head of E-commerce riporterai al CEO, gestirai il portale e-commerce e implementare la strategia digitale complessiva per garantire la crescita del fatturato attraverso l'acquisizione di nuovi clienti, l'aumento delle conversioni e del valore medio degli ordini (AOV).Questo includerà la strategia di marketing digitale, comprese le attività di paid advertising, SEO, affiliation, email marketing e campagne di marketing automation.Inoltre ti occuperai di configurare e gestire le pagine del brand sui marketplace (in particolare Amazon), sviluppando strategie dedicate.In questo ruolo sarai pienamente responsabile del canale e-commerce del brand e potrai creare un team a tuo riporto che crescerà insieme al business online.Le tue Responsabilità includeranno:Sviluppare e gestire l'e-commerce proprietario e i marketplace collaborando strettamente con diversi team (IT, marketing, vendite, grafica) e agenzie esterne.Scrivere e modificare contenuti pubblicati su e-commerce e marketplace.Coordinare le iniziative per le campagne di paid advertising, inclusi budget, tracciamenti, produzione creativa, ottimizzazione delle landing page, ecc.Sviluppare modelli di attribuzione e ottimizzazione di tutte le campagne per aumentare l'efficienza degli investimenti pubblicitarie.Sviluppare, implementare e gestire la strategia di acquisizione clienti, inclusi: pubblicità online, SEO, affiliation, stampa, direct marketing, etc.Gestire le performance complessive e garantire miglioramenti continui alle piattaforme.Gestire gli strumenti di CRM e marketing automation.Misurare e riportare le performance di tutte le campagne di marketing digitale e valutarle in base al ROI, ROAS e KPI.Identificare tendenze e insights e prendere decisioni di conseguenza.Condurre un'analisi regolare e approfondita delle tendenze e dei modelli dei nostri clienti e agire su questa analisi per informare la strategia a breve, medio e lungo termine. Competenze ed esperienza Saremo felici di incontrare candidati in possesso di questi requisiti:Esperienza di almeno 5 anni nella gestione di canali e-commerce di prodotti di consumo;Conoscenza approfondita dell'ambito e-commerce e di strategie di marketing, CMS, sviluppo di prodotti, strategie competitive, ricerca sui consumatori, tendenze del settore e UX.Esperienza nella gestione e manutenzione di siti web/portali di e-commerce.Forte comprensione delle strategie di marketing online più attuali.Familiarità con il design web e attenzione ai dettagli.Eccellenti capacità di comunicazione e collaborazione.Capacità di collaborare con più team interni per creare strategie e piani per massimizzare le vendite.Buona conoscenza della lingua inglese.Laurea in Marketing o campo correlato. Completa l'offerta Il candidato selezionato sarà assunto a tempo indeterminato. La retribuzione sarà commisurata ad esperienze e competenze del candidato scelto.
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