VP of Marketing

VP of Marketing
12-Month Fixed Term Contract
Madrid or Barcelona (hybrid)
Salary: €100,000
Start date: Immediate, this role will suit someone who is immediately available

We are working with a European B2B SaaS scale-up entering a critical phase of growth and transformation. The business operates across multiple products, brands, ICPs and geographies , and marketing sits at the centre of its commercial ambitions.
This 12-month FTC role is designed for a senior marketing leader who can step in quickly, take ownership, and deliver impact in a complex, fast-moving environment.
The opportunity
Reporting into the commercial leadership team, you will own marketing end-to-end across demand generation, product marketing, brand and commercial alignment , with a clear remit to strengthen capability, improve execution, and drive measurable growth across Europe.
You will operate at both strategic and hands-on level , working closely with Sales, Customer Success and the executive team.

What you will be responsible for
Commercial ownership
Own marketing’s contribution to pipeline and revenue across European markets
Translate ambitious growth targets into clear marketing priorities, plans and KPIs
Act as a strong commercial partner to Sales and Customer Success

Demand generation and growth
Lead multi-channel demand generation across digital, events, content, ABM and partnerships
Drive focus and prioritisation under constraint, deciding what not to do as much as what to do
Build and optimise scalable acquisition and nurture engines

Product marketing and positioning
Clarify and strengthen value propositions across products, ICPs and markets
Create compelling, differentiated messaging that translates into demand, website, and sales enablement
Bring cohesion and confidence to how the business tells its story

Team leadership and capability build
Lead a distributed European marketing team through a period of change
Establish clear playbooks and centres of excellence across key marketing disciplines
Coach, uplift and reset standards, pace and accountability

Infrastructure and execution
Oversee delivery of key marketing projects including automation and website evolution
Embed data-driven decision making and performance visibility
Improve marketing’s reputation and effectiveness across the wider business

What success looks like after 12 months
Marketing delivering a clear, material contribution to revenue and pipeline
A confident team operating with clarity, structure and proven playbooks
Stronger trust and alignment between marketing, sales and customer success
Clear positioning and execution across markets, products and ICPs

Essential background (non-negotiable)
Senior leadership experience in B2B SaaS
(This is not suitable for B2C, consumer brand-only backgrounds)
Operated in scale-up environments , typically Series A–B , where marketing is a core revenue driver rather than a support function
Worked in businesses of sufficient complexity and scale , typically €30–60m+ revenue , with:
Multi-product portfolios
Multiple ICPs
Multiple European markets
Held real pipeline and revenue accountability , with marketing expected to materially contribute to growth
Worked closely and credibly with Sales , including alignment on pipeline, targets, cadence and execution
Strong analytical capability , comfortable operating in a numbers-led, commercially rigorous environment
What you will do

This role will suit someone who enjoys complexity, transformation and delivery , and who takes pride in leaving a function stronger than they found it.