Influencer Marketing Lead

Hi We're TripleTen — an award-winning coding bootcamp helping people from all backgrounds launch careers in tech. We're looking for an Influencer Marketing Lead  to transform our influencer channel into a predictable, data-driven growth engine. You'll take over the influencer channel and scale it: manage agency relationships, build an in-house team, create systems for consistently producing high-performing content, and tie it all back to business metrics like CAC. To apply for the job, go to the Telegram bot and complete the test assignment. Telegram bot —   How we hire: Complete a Starter Task (30–60 minutes) Pass skills interview (60–90 minutes) Pass values interview (30–45 minutes) Complete a paid trial project (10–15 hours, fully compensated) What you will do: Run the influencer marketing channel: $50k/month budget, 15-20 integrations across YouTube, Instagram, and TikTok. Scale the channel to $100-120k/month by 2026 while keeping acquisition costs down. Lower CAC through smarter influencer selection, performance analysis, and optimizing the platform mix. Manage relationships with influencer agencies — negotiate rates, brief them on campaigns, and make sure they deliver results. Build in-house influencer sourcing to reduce agency dependency and cut costs. Get high-performing content from influencers that the performance team can reuse (Spark Ads, paid social). Dig into the data: analyze what works by influencer audience size, platform, topic, and format. Use this to predict which campaigns will perform. Test new platforms and formats (TikTok micro-influencers, Twitter/X, Twitch) — run experiments, track what works. Work with Analytics to set up proper attribution and track how influencer campaigns drive traffic and sales. What we can offer you: Salary of $5,000 per month. Contract with a US or European company. If you've been considering a nomad visa, this makes applying much easier. Work remotely with a flexible schedule. You can start your day at 9, 10, or 11 am and work from anywhere. 20 days of paid vacation and paid sick leave per year. Supported learning & development — access to coaching, and mentorship from top market experts. Option to work from our European office in Belgrade, or fully remote from home. Disclosures: *At this time we are unable to offer H1B sponsorship opportunities in the USA. **This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time. ***TripleTen is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, age, religion, disability, marital status, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.  4+ years in influencer marketing. You've driven leads and can show the results. Strong analytical skills — you actually like digging into spreadsheets, comparing performance across platforms and influencer types, and using data to make decisions. This is a must-have. Experience managing influencer budgets of $50k+/month and tracking metrics like CPL, CAC, CPM, ROAS. Hands-on experience running campaigns on YouTube, Instagram, and TikTok — you know what content works on each platform and how to track results. Experience working with agencies and freelancers — briefing them, negotiating rates, and holding them accountable. Understanding of how influencer content can be reused for paid ads (Spark Ads, UGC). Ability to build repeatable processes: how you find influencers, how you vet them, how you track what's working. English B2+ — you'll work with the US market and American colleagues.  These are not required, but they'll boost your chances. Worked with the US market before. Background in EdTech, SaaS, or subscription businesses. Built an in-house influencer team or moved a company from agencies to doing it internally. Experience with micro-influencer campaigns at scale (50+ creators). Launched experimental influencer initiatives on emerging platforms (Twitch, Discord, Twitter/X). Experience with influencer marketing tools and platforms for discovery, outreach, and tracking.