Digital Influencer and PR Manager

hace 3 días

San Leonardo de Yagüe, España Michael Page International A tiempo completo
Digital Influencer and PR Manager - Beauty Sector

Our client is seeking a creative and dynamic individual to fill a multifaceted position requiring expertise in managing digital influencer partnerships and executing effective public relations strategies. The ideal candidate will possess excellent communication skills, a strong network in the industry, and the ability to create impactful online and offline experiences that enhance our brand's visibility and reputation.

KEY RESPONSIBILITIES

Influencer Marketing

  • Develop and implement an influencer marketing strategy that aligns with the overall brand strategy and campaign objectives.
  • Identify and research potential influencers and content creators who align with the brand's values and target audience.
  • Develop and maintain relationships with influencers, negotiating collaborations, contracts, and compensation terms.
  • Collaborate with the content team to create engaging influencer-driven content that promotes products or services.
  • Oversee influencer content creation to ensure it maintains brand consistency, meets campaign goals, and resonates with target audiences.
  • Monitor and analyze the performance of influencer campaigns, providing insights and recommendations for improvement.

Public Relations

  • Develop and execute PR strategies to enhance brand awareness, manage the brand's reputation, and maintain positive media coverage.
  • Cultivate relationships with journalists, editors, and media to secure press coverage and features.
  • Write and distribute press releases, manage media inquiries, and coordinate interviews and media appearances for company spokespeople.

Reporting and Analysis

  • Gather and analyze data from influencer campaigns, PR efforts, and trade events to measure ROI and effectiveness.
  • Prepare regular reports and presentations that highlight key metrics and provide insights for future strategies.

Relationship Management

  • Foster and maintain relationships with industry partners, vendors, influencers, and media contacts to enhance the company's network and opportunities.

QUALIFICATIONS AND REQUIREMENTS

  • Master's degree in Business or Communication.
  • Strong experience (4+ years) in high-end digital companies. Experience in beauty or related categories (fashion, lifestyle) and in B2B is a plus.
  • Strong expertise in developing and executing effective influencer and PR strategies.
  • Proven experience in influencer marketing, public relations, and event management.
  • Strong written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Proficiency in social media platforms and PR tools.
  • Strong project management skills with the ability to manage multiple tasks simultaneously.
  • Ability to work collaboratively in a cross-functional team environment.
  • Excellent organizational and time-management skills.
  • Strong networking and relationship-building capabilities.
  • Fluent in Italian and English is mandatory, French is a plus.

Location: Milano e provincia

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