Senior Retention Marketing Manager

Senior Retention Marketing ManagerLocation: Darkroom Madrid, Community of Madrid, SpainAbout DarkroomDarkroom is the leading next‑generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact. Matter is a universal AI commerce layer that integrates executive‑level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey. Our track record speaks for itself: billions in attributable revenue driven across e‑commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Our proprietary data infrastructure accelerates growth, improves margins, and compounds results across our client portfolio. Darkroom has evolved into one of the fastest‑growing private companies in America (Inc. 5000) and one of the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising.About The RoleWe are hiring a Senior Manager, Retention—a seasoned CRM strategist and operator who brings equal parts creativity, technical depth, and leadership maturity to the table. This is not a maintenance role; it requires strategic ownership, hands‑on execution, and a bias for measurable impact. You’ll lead a team of lifecycle marketing experts to build sophisticated email, SMS, and loyalty programs that drive retention, increase LTV, and power sustained growth for a portfolio of fast‑scaling e‑commerce brands. This role demands sharp customer insight to turn data into strategy, comfort with complexity, and the ability to influence clients and internal stakeholders alike. You’ll report to our Director of Retention and collaborate closely with Performance, Creative, and Strategy teams to deliver cohesive, cross‑channel campaigns rooted in data and customer psychology.Remote note: This is a fully remote role supporting a team in the EST time zone and is open to candidates based in Portugal, Mexico, Brazil, and Spain.You Should Apply if this sounds like you7+ years of work experience in digital marketing.Immersed in scaling personalized D2C/e‑commerce email and SMS programs that build deep customer relationships for clients.Creative messaging of value propositions to create engaging, informative, and persuasive email and SMS campaigns.Passionate about developing creative customer journeys and loyalty programs that drive loyalty and lifetime value.Experience with Klaviyo (or a similar ESP) including list segmentation, lifecycle drip automations, and triggered events; knowledge of Shopify and related tech stack options such as Privy, JustUno, Yotpo, Octane AI, etc.Experience developing SMS and loyalty programming strategies and working with platforms such as Attentive, PostScript, SMSBump, or Klaviyo.Can project‑manage multiple tasks in a fast‑paced environment for yourself, your team, and clients.Data‑driven decision maker, excels at turning analytics into actionable SMS and email strategies that drive client revenue.Committed to learning and staying at the cutting edge of DTC marketing trends and best practices.History of developing and executing customer loyalty programs that enhance LTV.Has had at least one direct report before and possesses exceptional leadership skills working with cross‑functional teams.Excellent verbal and written communication and presentation skills, with the ability to clearly articulate complex ideas to a wide variety of audiences at any level.A Day in the LifeServe as the senior point of contact for select clients, developing best‑in‑class retention strategies and meeting weekly to discuss initiatives.Develop strategic campaign calendars and prioritize projects designed to scale client email and SMS programs.Provide support and guidance to Retention Specialists analyzing data, developing winning strategies, and creating client reports.Project‑manage and delegate client tasks to your team of specialists and designers; review briefs and designs for approval before delivery.Coordinate cross‑departmentally with Performance Marketing and Strategy teams to develop cohesive and creative campaigns that drive growth.Assign segmentation and QA for email and SMS campaigns ensuring flawless delivery.Report on strategic KPIs for clients, creating insights and actionable recommendations to grow retention engagement and revenue.Execute on automation/flow logic set‑ups, pop‑up builds, and app integrations.Working at DarkroomDarkroom is not a typical agency. We look for A players who want to build something great. There is no room for mediocrity, and candidates who are not at the top of their game do not last. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership—and we support each other relentlessly. No egos, no red tape—just world‑class talent building something remarkable.Autonomy with accountability, truth over comfort, outcomes over optics. If you want to build and win alongside some of the smartest people in the business, you’ll thrive here.Location, location, (or no) location: Remote‑first culture with a strong community base. While many roles remain fully remote, employees hired to work from our New York or Lisbon HQs (opening early 2026) are expected to adopt a hybrid working model, including weekly in‑office appearances. Other hubs include the Bay Area, Philly, São Paulo, and Barcelona.Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work‑life balance.Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond their job description.Equal Opportunity StatementDarkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.#J-18808-Ljbffr