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Brand Manager

hace 3 semanas

Santander, Cantabria, España Taurus Group A tiempo completo
Somos una empresa líder en la distribución de pequeño electrodoméstico, comprometida con la innovación, la calidad y la satisfacción del cliente. Buscamos un/a Brand Manager para liderar y fortalecer nuestra estrategia de marca en un mercado dinámico y competitivo.
Responsabilidades:
Desarrollar e implementar estrategias de marca para aumentar el reconocimiento y la preferencia de los consumidores.
Gestionar el posicionamiento de la marca y asegurar la coherencia en todos los canales de comunicación.
Analizar el mercado, la competencia y las tendencias para identificar oportunidades de crecimiento.
Colaborar con equipos internos (marketing, comercial, producto) para ejecutar productos exitosos.
Liderar el lanzamiento de nuevos productos y definir estrategias de comunicación y pricing.
Requisitos:
Experiencia mínima de 3 años en gestión de marca, preferiblemente en el sector de electrodomésticos o bienes de consumo.
Conocimientos en investigación de mercado, análisis de datos y tendencias de consumo.
Capacidad para gestionar múltiples proyectos en un entorno dinámico.
Excelentes habilidades de comunicación, liderazgo y branding.
Nivel avanzado de inglés.
Disponibilidad para viajar ocasionalmente.
Ofrecemos:
Incorporación a una empresa sólida y en crecimiento. Entorno internacional.
Desarrollo profesional y formación continua.
Ambiente dinámico y colaborativo.
Beneficios adicionales.
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