Media Planner

hace 2 semanas

Centro, España Publicis Groupe A tiempo completo

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Starcom is the Human Experience Company and is one of the agency brands within Publicis Groupe. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa and more.
We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient.
Join us

Job Description

The Media Planner will be responsible for planning, negotiating and executing digital and traditional media plans. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

How you’d spend your day :

  • Assisting digital media strategy development for a client.
  • Developing and managing Online & Offline media plans; negotiating and purchasing media.
  • Managing the day-to-day implementation and optimization of campaign activities.
  • Managing campaign authorizations, budgets, and reconciliation process.
  • Interacting daily and maintaining rapport with media publishers.
  • Analyzing research data and media/marketing information; sharing information with clients.
  • Monitoring and assessing ongoing campaign performance; assisting in strategic analysis of campaigns.
  • Optimally applying the strategic and negotiation lines in the development of every campaign.
  • Planning weekly the team tasks, making any needed changes in order to balance the workload.
  • Collaborating with the definition of KPI’s of control (negotiation and media).
  • Guaranteeing the thorough control and achievement of the specific goals.
  • Having a good command and knowledge of the company’s tools.
  • Other responsibilities as assigned.

Qualifications

  • Bachelor’s degree related to Advertising, Marketing or Economics, or a minimum of 3-5 years of experience as a Media Planner.
  • Good use of digital planning tools: Adservers (Campaign Manager, AdForm), Verification Platforms (IAS), Google Analytics, GFK.
  • Good use of offline planning tools: Kantar, TomMicro, Galileo.
  • Able to express oneself clearly and concisely in oral communications.
  • Writes in a clear, compelling and concise manner.
  • Organizes ideas and information logically and sequentially.
  • Develop client reports that are clear, compelling and persuasive.
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

Additional Information

Why join us? Because we offer reasons such as: Flexible Benefits (Cobee): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.

Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.

Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".

Online English Classes: Benefit from group weekly classes by native teachers if you have a B1 level of English or above.

Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.

Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.

Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important

Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.

Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status on any individual’s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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