Marketing Director

JOIN LOTTUSSE AS MARKETING DIRECTOR Are you passionate about fashion, customer experience, and service excellence? Would you like to be part of a brand with tradition, quality, and international prestige? This opportunity is for you. At Lottusse , we are looking for a global Marketing Director with a clear vision of brand, business, and execution, capable of leading a key area during a period of transformation and international growth. We are seeking a profile that connects strategy with results , with a strong focus on retail, e-commerce, and global brand consistency . ABOUT LOTTUSSE Founded in 1877 in Inca, Mallorca, Lottusse is a Spanish luxury footwear and accessories brand, internationally recognized for its craftsmanship, quality, and timeless elegance. With more than 145 years of history, the brand combines tradition with innovative design to offer exclusive products that reflect the excellence of artisanal savoir-faire. Present in numerous international markets and strongly committed to sustainability and attention to detail, Lottusse positions itself as a benchmark for sophisticated style and premium customer service. ROLE MISSION To define, lead, and execute the global marketing strategy of LOTTUSSE , ensuring: Brand consistency across all channels and markets. Direct impact on sales and profitability. Excellent coordination with Retail, E-commerce, Product and CRM, specially in Europe and China markets. An agile, demanding, and results-oriented operating model. KEY RESPONSIBILITIES Strategy & Leadership Translate the global marketing strategy into actionable plans with clear timelines, priorities, and KPIs. Align marketing with commercial objectives, avoiding silos between brand, retail, and e-commerce. Lead annual planning and budget monitoring. Marketing Plan (Core Responsibility) Build the annual and quarterly Marketing Plan, fully aligned with business objectives. Define: Objectives. Channel strategy (Retail, Ecommerce, CRM, Content, PR). Global campaign and key milestones calendar. Detailed Budget. KPIs and performance tracking framework. Present and defend the Marketing Plan before Management and the Board. Ensure rigorous execution of the plan throughout the year, with continuous monitoring and adjustments when required. Brand & Content Ensure the correct implementation of the Brand Code and rebranding across all touchpoints. Lead the content strategy (campaigns, storytelling, assets) with a focus on quality, consistency, and efficiency. Coordinate creative agencies and external partners, ensuring deliverables and timelines. Retail & E-commerce Work closely with Retail and E-commerce to: Drive qualified traffic. Improve conversion. Enhance brand perception in-store and online. Align campaigns, visual merchandising, product launches, and commercial calendars. Organization & Leadership Lead and develop the Marketing team (Brand, Content, CRM, Social/PR). Clearly define roles, responsibilities, and processes. Raise the level of execution and accountability within the department. International & China Coordinate the marketing strategy with the China market, ensuring global consistency and local adaptation. Collaborate with LOTTUSSE teams in our international offices and local partners. Success KPIs Marketing impact on sales (Retail & E-commerce). Compliance with timelines and action plans. Brand consistency and quality of execution. Campaign ROI and budget efficiency. Level of alignment with commercial teams. MINIMUM REQUIREMENTS +8 years of experience in marketing, preferably in fashion, retail or premium brands. Proven experience leading teams and agencies. Strategic vision with strong execution capabilities (hands-on when required). Strong brand sensitivity without losing business focus. Experience working with e-commerce and omnichannel environments. International experience and/or experience with China is a plus. High level of rigor, organization, and judgment. WHAT WE OFFER A strategic role with real impact on the business. A brand project with history, product excellence, and international ambition. A solid team and real decision-making capacity. Direct reporting line to C-level. Competitive conditions aligned with the profile. #J-18808-Ljbffr