Marketing Operations

Overview Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We became a public benefit corporation (PBC) in 2021, balancing the interests of customers, employees, society, and investors. We are a Work Anywhere company, supporting flexibility to work from home or in the office. Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities. The Role We are looking for a passionate Marketing Operations Manager to join our Marketing team. This role will focus on strategic consulting supporting the execution of marketing campaigns owned by the field marketing team and oversee the automation process including campaign creation, nurturing, and distribution. We are seeking an expert in Marketo marketing automation to segment target prospects and ensure Veeva communications are sent to the right person at the right time. This is an opportunity to build technology, processes, and best practices to optimize marketing campaign performance. The ideal candidate will have proven working knowledge of Marketo marketing automation best practices and marketing analytics. Responsibilities Analyze and interpret campaign trends to provide early insights into evolving best practices. Research and communicate new marketing automation trends to optimize channel outreach, program conversions, and overall target database engagement. Manage global campaign consulting services to guide field marketers on building best practice campaign journeys, enhanced nurture programs, and persona-focused segmentation. Establish and maintain strategic partnerships with key global marketing and sales stakeholders. Proactively provide strategic recommendations for campaign performance enhancement and implementing solutions to reach quarterly objectives. Develop recurring training and ongoing support of Marketo topics such as persona-based data segmentation, Marketo engagement studio best practices, and email testing. Deliver campaign performance metrics and provide proactive recommendations for maximizing funnel conversion, campaign influence, and spend optimization. Lead our Veeva Summit event reporting with weekly and post-event analytics. Requirements 5+ years of experience in a fast-growth B2B enterprise software (SaaS) company supporting ABM campaign deployment and optimization with a strong understanding of key marketing concepts Marketo and Sigma (or equivalent) proven working knowledge/certification Strong understanding of B2B enterprise marketing processes including campaign planning, execution, QA testing, and conversion metrics Persona-focused database segmentation and augmentation expertise Strong Excel expertise Ability to build relationships in a cross-functional global environment Analytical capabilities to translate marketing data into insights that drive measurable change Critical thinking, attention to detail, and problem-solving skills Hands-on, collaborative team player with excellent English communication skills Ability to own and deliver on multiple strategic projects under aggressive timelines Proven ability to excel in a dynamic, fast-paced environment Bachelor's degree required Nice to Have Tableau Desktop (Creator) experience or equivalent Basic SQL or other database knowledge Advanced technical skills in HTML, CSS, JavaScript Digital marketing knowledge: web tracking, Google Analytics Vendor management experience Life sciences industry experience is a plus Perks & Benefits The chance to work with a genuine market leader Opportunities for progression - the sky is the limit Best-in-class tech stack and strong team support Work anywhere policy – you can use our office spaces or work remotely when you need to A wide range of perks & benefits #RemoteSpain Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world. Equal Opportunity Statement As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Software Development, IT Services and IT Consulting, and Pharmaceutical Manufacturing We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr