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Senior ATL Marketing Manager
hace 14 horas
Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand our footprint across Europe. As our Senior Media Manager, you will spearhead high-impact brand campaigns across TV, streaming, OOH, radio, and digital platforms like YouTube. You will leverage your strategic acumen and analytical prowess to craft data‑driven strategies that attract high‑quality customers and elevate brand awareness for our consumer‑facing products.BenefitsWork‑life balance and working‑from‑home options, flexible working hours, and 30 days of vacation.Dedicated education budget for online courses, conferences, and training.Discounts on well‑known brands such as Flaconi, Bosch, Apple, and Sky, and special offers on used cars for you, your family, and your friends.Job DescriptionLead the planning, execution, and optimization of performance‑driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, radio, streaming platforms, and YouTube.Develop and implement cutting‑edge measurement and attribution frameworks to maximize the effectiveness of offline and online marketing initiatives.Conduct in‑depth analysis of campaign performance by integrating KPIs with core business data, identifying strategic growth opportunities using advanced analytics tools.Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth.Build and present compelling, data‑backed business cases for brand initiatives, while cultivating strong relationships with media partners and stakeholders.Lead negotiations for TV pricing and manage high‑level relationships with agencies to ensure optimal value and successful campaign delivery.Collaborate with creative and production teams, utilizing data‑driven insights to inspire innovative and impactful campaign concepts.Identify, evaluate, and scale new offline and online channels to drive continuous growth and competitive advantage for both brands.Qualifications5+ years of experience managing and scaling complex online and offline marketing campaigns with a proven track record of delivering exceptional results in a dynamic environment.Exceptional analytical skills and a strategic, data‑driven approach, with proficiency in Excel and experience with SQL or BigQuery an advantage.Demonstrated leadership abilities with a keen attention to detail and a structured mindset for managing multiple high‑stakes projects and campaigns.Extensive experience managing agency and media supplier relationships at a senior level.Outstanding communication and presentation skills; fluency in English is essential.Expertise in programmatic media buying and shaping creative strategy and direction is highly desirable.Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a significant asset.High motivation, adaptability, and a commitment to challenging the status quo and driving innovation.Additional InformationOnce a unicorn, now a listed public company—be part of our success storyMore than 90 different nationalities make up a truly international and diverse working environment.We value mental well‑being: free access to Headspace.Join us in building the best way to buy and sell carsApply by uploading your CV in English with a note of your earliest starting date and your salary expectations.ContactCezary SliszkaAt AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non‑merit factor.#J-18808-Ljbffr
