Senior ATL Marketing Manager

Este anuncio de empleo no está disponible en español. Company Description Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand our footprint across Europe.As our Senior Media Manager, you will spearhead high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You will leverage your strategic acumen and analytical prowess to craft data-driven strategies that attract high-quality customers and elevate brand awareness for our consumer-facing products. Your work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacation We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends Your new Role  Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube.  Develop and implement cutting-edge measurement and attribution frameworks to maximize the effectiveness of both offline and online marketing initiatives.  Conduct in-depth analysis of campaign performance by integrating KPIs with core business data, identifying strategic growth opportunities using advanced analytics tools.  Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth.  Build and present compelling, data-backed business cases for brand initiatives, while cultivating strong relationships with media partners and stakeholders.  Lead negotiations for TV pricing and manage high-level relationships with agencies to ensure optimal value and successful campaign delivery.  Collaborate with creative and production teams, utilizing data-driven insights to inspire innovative and impactful campaign concepts.  Identify, evaluate, and scale new offline and online channels to drive continuous growth and competitive advantage for both brands.  Your Skills 5+ years of experience in managing and scaling complex online and offline marketing campaigns, with a proven track record of delivering exceptional results in a dynamic environment.  Exceptional analytical skills and a strategic, data-driven approach, with proficiency in Excel and experience with SQL or BigQuery as a strong advantage.  Demonstrated leadership abilities with a keen attention to detail and a structured mindset for managing multiple high-stakes projects and campaigns.  Extensive experience in managing agency and media supplier relationships at a senior level.  Outstanding communication and presentation skills; fluency in English is essential.  Expertise in programmatic media buying and shaping creative strategy and direction is highly desirable.  Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a significant asset.  High motivation, adaptability, and a commitment to challenging the status quo and driving innovation. Our Offer Once a unicorn, now a listed public company, be part of our success story More than 90 different nationalities make up a truly international and diverse working environment Stay Mindful We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace Join us, in building the best way to buy and sell cars