NPPE Consumer Journey Expert
hace 2 semanas
We believe pets and people are better together.
Here at PURINA, many of us are pet owners too so we know first-hand how important pets are in people’s lives. We’re committed to creating nutritious foods that will keep cats and dogs of all ages happy, healthy, and content.
We are looking for a NPPE Consumer Journey Expert for Nestlé Purina Petcare European Digital Hub team based in Barcelona.
Position Snapshot
- Location: Barcelona
- Type of Contract: Permanent
- Stream: NPPE Digital & Comms.
- Type of work: Hybrid
- Work Language: Fluent Business English
The role
The NPPE Consumer Journey Expert will be responsible for ensuring that our consumers have a positive and seamless experience throughout their journey within the Pet Care ecosystem. Partner with Digital Personalization, Operations, Data Studios teams, and New Business models to build and manage a pipeline of advanced consumer journey use cases that define E2E consumer journey and improve the effectiveness of digital consumer data activities.
What you’ll do
- Personalized Consumer journeys : Drive the Category Consumer Data plans to best support data acquisition and enhancing the overall consumer journeys for the Pet Care category. Lead, integrate and deliver scalable personalized consumer experiences across all digital consumer touchpoints in the consumer journey.
- Consumer Data Partnership : Lead Consumer journey Data Partnerships projects from requirements definition through deployment, identifying schedules, scopes, budget estimations, and implementation plans, including risk mitigation.
- Cross-functional Project Management : Drive alignment on Data projects and develop structured project plans. Be responsible for day-to-day program management with clear mapping of interdependencies and alignment with internal and external stakeholders.
- Monitoring & Report : Monitor consumer experience KPIs and metrics, such as customer lifetime value, retention rate, churn rate, in collaboration with Data Hub teams. Analyze and report the impact and effectiveness of Consumer experience programs – provide insights and recommendations for improvement.
- Inspiration : Stay updated on the latest trends and best practices in Consumer journeys optimization and monetization. Mentor and provide guidance to other team and stakeholders.
We offer you
We offer more than just a job. We put people first and inspire you to become the best version of yourself:
- Great benefits including competitive salary and a comprehensive social benefits package.
- Personal and professional growth through ongoing training and constant career opportunities.
- Hybrid working environment with flexible working scheme.
- Recreation activities such as yoga, Zumba, etc. and a wide range of volunteering activities.
Minimum Qualifications:
- Bachelor's or Master's Degree in Marketing, Business Administration or related field, or equivalent work experience.
- Solid Experience in leading large scale projects in a multi-market environment and with a diverse stakeholder management.
- Extensive knowledge of marketing automation platforms, customer data platforms, data warehousing, personalization enablement, and data-driven marketing principles.
- Demonstrated ability to work on a diverse scope of projects requiring detailed analysis, creative/practical problem solving, and solution design.
- Data Analysis and Insights: The ability to analyze data, identify trends, and derive actionable insights to optimize performance and make data-driven decisions.
- Proactive problem solver with an ability to take initiative and have a strong sense of ownership over shaping and executing upon our Data transformation initiatives.
- Ability to influence senior leaders and help in making well-reasoned decisions.
- Experience in developing data platforms and Data internal processes and governance.
- Understanding of data management and administrative policies as well as data security laws.
About Nestlé
We are Nestlé, the largest food and beverage company in the world, with a presence in more than 185 countries. Our values are based on respect: respect for ourselves, respect for others, respect for diversity, and respect for our future.
We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.
Step outside your comfort zone; share your ideas, way of thinking and working to make a difference to the world, every single day.
How we will proceed:
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