Customer Marketing Content Specialist

OverviewHello At Factorial, we believe that great content doesn’t stop at acquisition; it plays a key role in driving customer growth and long-term value. We’re looking for a Customer Marketing Content Specialist who can combine strategic thinking, storytelling, and execution to create impactful content that supports upselling initiatives across all markets. If you’re passionate about building content that educates customers, drives adoption, and supports revenue growth, this role is for you.About The RoleAs Customer Marketing Content Specialist , you’ll be part of the Customer Marketing team , working cross-market to support upselling and expansion initiatives across Factorial’s customer base. You’ll own the content strategy across all customer marketing channels , ensuring consistent, effective messaging across webinars, events, emails, and success stories. You’ll collaborate closely with Customer Experience, Product, and other marketing stakeholders to build end-to-end content projects from strategy definition to execution and localization. This is a highly cross-functional and hands-on role, combining content ownership, project management, and coordination at an international level.What You’ll DoBe part of the Customer Marketing team, contributing to upselling initiatives across all marketsOwn and execute the content strategy for customer marketing channels, including:WebinarsEventsEmail campaignsSuccess stories (video and landing pages)Lead content projects end-to-end:Define content strategy in collaboration with Customer Experience and Product teamsCreate and edit high-quality customer-facing contentCoordinate translations and localization across marketsEnsure timely delivery and high execution standardsPartner closely with Customer Experience, Content and Brand teams to align messaging with customer needs, product adoption, and lifecycle stagesEnsure consistency in tone, messaging, and narrative across all customer touchpointsTrack content performance and continuously optimize based on engagement and upselling impactCollaborate with global marketing teams to align initiatives, campaigns, and prioritiesYou’ll be a great fit if you:Have 3–5 years of experience in content marketing, customer marketing, or lifecycle marketing, ideally in B2B SaaSAre comfortable working on upselling, retention, and customer-focused initiativesHave experience managing multiple content channels (emails, webinars, events, landing pages)Are skilled in project management, coordinating multiple stakeholders and timelinesHave experience working with translations and international marketsCombine strong writing skills with a strategic mindsetAre fluent in English (B2+); additional languages are a plusThrive in fast-paced, cross-functional, and international environmentsAre proactive, organized, and comfortable owning projects end to endPerks of being part of our teamWe care about people and we offer much more than just a job:High-growth, multicultural and friendly environmentAlan private health insuranceWellhub (gyms, pools, classes…)Cobee card for flexible compensationLanguage classes with Yolk AcademyBreakfast and organic fruit at the officeNora meal discountsPet friendlyAbout FactorialFounded in 2016, Factorial is an all-in-one HR software helping SMEs automate workflows, centralize data, and make better business decisions. We serve +10,000 companies in over 60 countries, powered by a team of 900+ people across Barcelona, Brazil, Mexico, and the US. Our mission: Empower people to focus on what really matters — their people.Our ValuesWe own it No excuses. Just responsibility.We learn & teach Growth is better when shared.We partner Collaboration over competition.We grow fast We move quickly and learn from mistakes.Ready to build customer content that drives growth? Apply now and help shape how Factorial engages, educates, and grows its customer base.#J-18808-Ljbffr