Customer Marketing Specialist German Market

Customer Marketing Specialist German Market Apply for the Customer Marketing Specialist German Market role at Factorial . This role focuses on boosting customer retention and expansion by designing and executing high‑impact initiatives for the German market. About the Role We are seeking a hands‑on, all‑around marketer to own Customer Marketing initiatives in Germany, both strategic and operational. Initially, you will focus on understanding our customer base, adapting global strategies to the local market, and securing early wins through targeted campaigns, success stories, webinars, events, and upsell‑driving initiatives. As you grow, you’ll take full ownership of the German Customer Marketing roadmap, impacting retention, product adoption, and expansion. Responsibilities Drive Customer Expansion & Product Adoption Generate qualified upsell & cross‑sell opportunities through targeted, high‑impact campaigns. Boost product usage & engagement with tailored content, journeys, and product‑focused initiatives. Own KPIs and performance tracking, ensuring every action contributes to revenue impact. Lead Local Customer Marketing Campaigns. Adapt global strategies to the German market and propose high‑value local initiatives. Plan and execute 360º campaigns (email, webinars, landing pages, in‑product communications). Manage live events, including 2 yearly in‑person events, to strengthen engagement and brand affinity. Build Customer Insights & Cross‑Functional Alignment. Conduct customer interviews and gather insights to guide messaging and identify opportunities. Create success stories and advocacy content that elevate trust and highlight customer impact. Collaborate with AMs, PMM, and market teams to align priorities and shape the Customer Marketing roadmap. Qualifications A versatile, hands‑on marketing specialist with experience executing multi‑channel campaigns (email, webinars, events, content). Fluent in German and English, written and spoken, with a tech‑savvy mindset and comfort using CRM and analytics tools. Experience in B2B or SaaS marketing, ideally in customer, lifecycle, or retention‑focused roles. Strong email marketing skills and ability to build workflows, define KPIs, and measure results (HubSpot is a big plus). Excellent communicator, able to create content in different formats with clarity and conversion in mind. Bonus Skills Experience organizing in‑person events or live activations (2+ per year). Background in customer‑facing or lifecycle roles, understanding the full customer journey. Ability to create landing pages, success stories, or community‑driven initiatives. Familiarity with collaborative tools such as Notion, Asana, HubSpot, or similar platforms. We’ll Truly Value Someone Who Wants To: ... Takes ownership end‑to‑end, from strategy to hands‑on execution. Is proactive, opportunity‑oriented, and always spotting ways to create impact. Brings creativity and makes customer marketing feel human, engaging, and memorable. Communicates transparently and collaborates genuinely with cross‑functional teams. Is humble, and eager to learn in a fast‑growing, fast‑changing environment. Perks of Being Part of Our Team Save expenses with Cobee and get your salary in advance with Payflow. TaxDown to simplify your taxes and maximize your savings. Healthy life with Wellhub and Alan as private health insurance. Language classes with Yolk Academy & Factorial Language exchange. Syra, Nora and Apeteat discounts. Breakfast in the office, organic fruit and free caffeine and theine. Flexible schedules, pet friendly and no dress code. Structured Career Paths We don’t believe in dead ends. We support your professional growth. Transparent Salary Grids From 30,000€ to 38,000€ OTE, with a 90/10 split (fixed/variable). About Us At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralises key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest‑growing SaaS companies, backed by top‑tier investors and proudly headquartered in Barcelona. We believe in bold goals, radical ownership, and inclusive collaboration. If you’re excited to shape the future of business management technology, we’d love to meet you. Our Values We own it: We take responsibility for every project. We make decisions, not excuses. We learn and teach: We're dedicated to learning something new every day and, above all, sharing it. We partner: Every decision is a team decision. We trust each other. We grow fast: We act fast. We think that the worst mistake is not learning from them. Wanna learn more about us? Check our website Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries: Software Development #J-18808-Ljbffr