Paid Media Strategy
hace 6 días
MISSIONResponsible for leading, understanding and optimizing all companies traffic channels at Iberia level, designing an online acquisition strategy with a continuous customer focus, ensuring a data-driven approach to all paid media initiatives and proposing new partners to achieve media goals.RESPONSABILITIESDesign the traffic qualification strategy at Iberia level to achieve media objetives, in close collaboration with the Digital Manager. Alignment with key teams: budget aligment with Finance Teams, Strategy alignment with central guidelines and Local Offer, Marketing and E-commerce teams.Lead the day-to-day relationship with the digital agencies: campaign briefing, implementation and follow-up.Demonstrate proficiency in Tool Management: expertise in Business Manager of Meta and TikTok, Google Ads, DV360 and Campaign Manager.Optimization of all traffic channels, conducting in-depth analysis of paid media campaign performance to identify trends and opportunities.Weekly and Monthly Reporting to internal stakeholders (Local and Central teams), providing actionable insights and recommendations.Supervise and promote the correct implementation of tags/pixels to ensure accurate data collection for reporting and traffic behavior analysis (campaigns/ web/ landings).Oversee App marketing initiatives, including performance tracking, reporting, and developing action plans to drive app acquisition and engagement.Continuous focus on customer analysis and qualified acquisition leveraging data to propose new channels of traffic generation.Follow up of SEO project to ensure alignment and synergy with Traffic Strategy.Budget & finantial Follow-Up: managing allocation and spend of the paid media budget in close collaboration with the finance team. Track and manage invoices from media suppliers.INTERNAL STAKEHOLDERSAll DepartmentsEXTERNAL STAKEHOLDERSEXPERIENCE / ABILITIES4 years experience or more in agencies or similar digital marketing rolesRESULTS ORIENTEDANALYTICAL CAPACITYCOMMUNICATIONORGANIZATION AND PRIORITIZATIONSEEKER TRENDS/ BEST PRACTICESIT TOOLSGOOGLE ANALYTICS (REPORTING, TAG MANAGER..), GOOGLE ADS, FACEBOOK ADS MANAGER, ADSERVERSMICROSOFT OFFICEProficient in Microsoft Excel & PowerpointLANGUAGESHigh Level English (C1), other languages like French and/or Portuguese are a plus#J-18808-Ljbffr
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Paid Media Lead
hace 2 semanas
Madrid, Madrid, España Vertiv Group A tiempo completoDescriptionRole: Paid Media LeadLocation: Onsite - Madrid, Spain or Cluj-Napoca, RomaniaAs Paid Media Lead EMEA, you will plan, execute, and optimize paid media campaigns across channels including paid social, search, display, and video. Working closely with the Global Paid Media team and regional performance marketing, you'll drive visibility, demand, and...
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Paid Media Strategy
hace 1 semana
madrid, España OPTIMAES TALENT SEARCH A tiempo completoMISSION Responsible for leading, understanding and optimizing all companies traffic channels at Iberia level, designing an online acquisition strategy with a continuous customer focus, ensuring a data-driven approach to all paid media initiatives and proposing new partners to achieve media goals. RESPONSABILITIES Design the traffic qualification strategy at...
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Paid Media Strategy
hace 2 semanas
Madrid, España OPTIMAES Talent A tiempo completoNuestro cliente es un importante líder global de Beauty Retailer, perteneciente a una multinacional del lujo con 150 puntos de Venta en Iberia y un importante presupuesto digital. El/la Traffic Specialist trabajaría dentro del equipo digital (dos personas) reportando al Digital Manager. El objetivo del Traffic Specialist es redirigir trafico cualificado a...
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Paid Media Strategy
hace 2 semanas
Madrid, España OPTIMAES Talent A tiempo completoNuestro cliente es un importante líder global de Beauty Retailer, perteneciente a una multinacional del lujo con 150 puntos de Venta en Iberia y un importante presupuesto digital. El/la Traffic Specialist trabajaría dentro del equipo digital (dos personas) reportando al Digital Manager. El objetivo del Traffic Specialist es redirigir trafico cualificado a...
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Paid Media Specialist
hace 1 semana
Madrid, España RightHand A tiempo completoFrom RightHand, a company specializing in attracting and retaining digital talent, we are looking for a Paid Media Specialist with a proven experience in both strategy and hands-on implementation of paid media campaigns, with a strong focus on awareness and performance marketing across programmatic platforms (e.g., StackAdapt, Doceree), as well as Meta and...
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Paid Media Specialist
hace 2 semanas
Madrid, España RightHand A tiempo completoFrom RightHand, a company specializing in attracting and retaining digital talent, we are looking for a Paid Media Specialist with a proven experience in both strategy and hands-on implementation of paid media campaigns, with a strong focus on awareness and performance marketing across programmatic platforms (e.g., StackAdapt, Doceree), as well as Meta and...
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Paid Media Strategy
hace 2 semanas
Madrid, España OPTIMAES Talent A tiempo completoNuestro cliente es un importante líder global de Beauty Retailer, perteneciente a una multinacional del lujo con 150 puntos de Venta en Iberia y un importante presupuesto digital. El/la Traffic Specialist trabajaría dentro del equipo digital (dos personas) reportando al Digital Manager. El objetivo del Traffic Specialist es redirigir trafico cualificado a...
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Paid Media Strategy
hace 1 semana
Madrid, España OPTIMAES Talent A tiempo completoNuestro cliente es un importante líder global de Beauty Retailer, perteneciente a una multinacional del lujo con 150 puntos de Venta en Iberia y un importante presupuesto digital. El/la Traffic Specialist trabajaría dentro del equipo digital (dos personas) reportando al Digital Manager. El objetivo del Traffic Specialist es redirigir trafico cualificado a...
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Digital Paid Media Expert
hace 2 semanas
Madrid, España ING A tiempo completo**At ING we are looking for Digital Paid Media Expert** **Your role and work environment**: We are looking for a talented and enthusiastic Digital Paid Media Expert to join our Brand Experience Team. The responsibility of this team is to plan and execute multichannel paid media campaigns ensuring business acquisition and brand awareness objective. **Your...
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Paid Media Specialist
hace 1 semana
Madrid, España RightHand A tiempo completoFromRightHand,a company specializing in attracting and retaining digital talent, we are looking for aPaid Media Specialistwith a proven experience in both strategy and hands-on implementation of paid media campaigns, with a strong focus on awareness and performance marketing across programmatic platforms (e.g., StackAdapt, Doceree), as well as Meta and...
