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Paid Media Lead

hace 44 minutos

Madrid, Madrid, España Vertiv Group A tiempo completo
Description

Role: Paid Media Lead
Location: Onsite - Madrid, Spain or Cluj-Napoca, Romania

As Paid Media Lead EMEA, you will plan, execute, and optimize paid media campaigns across channels including paid social, search, display, and video. Working closely with the Global Paid Media team and regional performance marketing, you'll drive visibility, demand, and brand awareness across EMEA.

You'll collaborate with cross-functional marketing teams (sales, field, ABM, brand, content, SEO, web) to align objectives, manage budgets, and deliver data-driven results.

Key Responsibilities

  • Plan, launch, track, and optimize paid media campaigns across Google, Meta, LinkedIn, and emerging platforms
  • Build audiences, buyer personas, and full-funnel journeys (TOFU/MOFU/BOFU)
  • Monitor performance, manage KPIs, dashboards, and reporting (GA4, Looker/Data Studio)
  • Create and localize ad copy (text, display, video) in collaboration with design teams
  • Manage budgets, UTMs, and campaign tracking to ensure efficiency and ROI
  • Support eCommerce and global demand programs
  • Drive testing, optimization, and best-practice sharing across teams
  • Own end-to-end paid media strategy for EMEA, ensuring alignment with regional business goals and global marketing priorities
  • Translate business objectives into scalable paid media roadmaps, testing frameworks, and performance forecasts
  • Provide strategic recommendations and insights to senior stakeholders, using data to influence decision-making and investment priorities

Qualifications

  • 3–5 years' experience in paid media or digital marketing (B2B preferred)
  • Hands-on experience with Google Ads, Meta Ads, and LinkedIn Campaign Manager
  • Strong understanding of digital marketing, analytics, and KPI management
  • Experience with GA4, dashboards, Excel, and marketing automation
  • Fluent professional English and Spanish (Portuguese bonus)

Preferred

  • Account-Based Marketing (ABM) experience
  • SEO and keyword research tools (SEMrush, Similarweb, etc.)
  • Budget ownership, agency management, creative skills

Education & Certifications

  • Degree in Marketing, Advertising, or Communications
  • Google Ads, GA4, LinkedIn, and Meta certifications preferred

#LI-VH2 #paidmedia