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Performance Marketing Manager (DTC E-Commerce)Location : RemoteWorking Hours : Monday to Friday, 9 : 00 AM – 5 : 00 PM UK GMT (minimum 4 hours overlap)Contract Type : Independent contractorLanguage : Applications accepted in English onlyAbout PurolabsPurolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.We're a small, family-run team that values ownership, transparency, and getting things done without the bureaucracy.The RoleWe're looking for a Performance Marketing Manager to own and scale our paid acquisition channels.You'll be the person in the ad accounts every day, not reviewing dashboards from a distance. This role is equal parts strategist and executor. You'll plan the roadmap, build the campaigns, analyse the data, and optimise for profitable growth.Your primary focus will be Meta Ads, with responsibility for expanding into TikTok, Google, and YouTube as we grow. You'll work directly with our founders and collaborate with our creative team to develop winning ad concepts and high-converting funnels.This isn't about vanity metrics. We care about contribution margin, not just ROAS. You'll need to think commercially and understand how paid media fits into the bigger picture of customer acquisition and lifetime value.What You'll OwnFull management of Meta Ads, from campaign builds to daily optimisation and scalingTesting new platforms including TikTok, Google, and YouTubeCreative strategy and briefing, working with designers and video editors to produce scroll-stopping adsLanding page and funnel optimisation to improve conversion ratesBudget allocation and forecasting across channelsWeekly reporting on performance, insights, and strategic recommendationsBuilding scalable processes and systems as we grow the marketing functionWhat We're Looking For2+ years hands‑on experience managing Meta Ads for DTC / e‑commerce brandsTrack record of profitably scaling ad spend (£30k+ monthly)Strong grasp of unit economics: CAC, LTV, MER, contribution marginExperience developing creative briefs and working with creative teamsAnalytical mindset with ability to translate data into actionComfortable working autonomously in a fast‑paced environmentClear communicator who can explain performance and strategy to non‑marketersNice to HaveExperience in health, wellness, supplements, or beautyTikTok or Google Ads experienceFamiliarity with Shopify, Klaviyo, Triple WhaleUnderstanding of retention and email marketingWhat We OfferFully remote with flexible hours (just maintain GMT overlap)Competitive rate based on experiencePaid time off including UK
