Product Marketing Manager
hace 3 días
Company DescriptionSmart Point is a fast-growing prop-tech company redefining how people interact with buildings. Through our Smart Locker ecosystem, standalone devices, and app, we unify last-mile logistics, services, and everyday amenities into a seamless digital–physical experience.By 2026, we’re scaling building-centric services across residential, office, and hospitality sectors — enriching user journeys and partner ecosystems. Our product experience spans app, locker screens, and digital portals. Your mission: make that experience commercially powerful, engaging, and relevant for every building.Role DescriptionWe’re looking for a strategic and hands-on Product Marketing Manager to lead go-to-market (GTM) efforts across Europe and the UK. You’ll own positioning, messaging, and product adoption — ensuring we deliver consistent value and user-centric experiences across all touchpoints.You’ll work cross-functionally with Product, Tech, Sales, and Marketing teams to align roadmaps with market needs and drive adoption through storytelling, experimentation, and user insight.What You’ll DoCustomer Insight & PositioningRefine our Ideal Customer Profiles and buyer personas.Translate user and market insights into clear product narratives.Own product messaging and ensure it resonates across verticals and geographies.Go-To-Market StrategyLead product launches end-to-end — from planning to measurement.Shape our GTM funnel: awareness → activation → retention.Coordinate with Marketing to link product updates with campaigns.User Adoption & ExperienceOptimize onboarding, in-product messaging, and user journeys across app, lockers, and portals.Analyze usage data to improve engagement and reduce friction.Define KPIs and report on adoption, activation, and GTM performance.Create enablement materials for internal teams (Sales, Ops, Product).Cross-Functional CollaborationAlign with Product on roadmap validation and feature prioritization.Manage all product marketing content: UX copy, web pages, onboarding, and tutorials.Ensure every touchpoint reflects our brand, positioning, and drives conversion.You’re a Great Fit If You Have5–7+ years in Product Marketing in B2B SaaS or tech environments.Proven GTM experience across European or international markets.Strong user insight and storytelling capabilities.Excellent written and verbal communication in English and Spanish.Comfortable in fast-paced, cross-functional teams.
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hace 5 días
Madrid, España Product School A tiempo completoApply for the AI Content Marketing Manager role at Product School .Product School is the global leader in product training, with a thriving community of over two million professionals. We offer live, online certifications taught by product leaders from top Silicon Valley companies such as Google, Meta, Netflix, and Amazon, as well as the ProductCon...
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AI Content Marketing Manager
hace 5 días
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hace 4 semanas
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Product Manager – Marketing
hace 2 semanas
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hace 7 días
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hace 2 semanas
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