Product Marketing

Who we areYou. Better. With Alan.Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.By connecting all aspects of care - private, public, and direct to consumer - we create the most member‑centric healthcare experience. Through deep engagement, we empower everyone to overcome day‑to‑day health obstacles and live healthier lives.We partner with 35K+ companies of all sizes, serving more than 1M users, and have reached 770M+ in ARR.Our team of 700+ people (still growing) operates across France , Spain , Belgium , and Canada .How we do it?AboutPeople joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:What drives us – We're obsessed with helping members live healthierMission is the Boss: long‑term thinking, mission above all elseMember & customer‑led: obsessed with solving problems and delighting usersHow we build excellence – We hire the best and empower them to succeedChampions of excellence: extremely high standards and talent densityDistributed ownership: everyone owns their decisions and resultsRadically transparent: all information accessible, written‑first, async decisionsHow we grow together – We improve through honest feedback and bold thinkingOptimistic alchemy: optimists who collaborate with genuine careEmpathetic challengers: direct, caring feedback to help each other growBold contrarians: think differently, try new approaches⚡ How we move fast — We fight complexity and focus on what mattersDisciplined execution: decisive action with compounding focusFight for simplicity: high‑impact processes, smart frugality⭐️ Alan's growth in Spain ⭐️Alan is scaling rapidly in Spain, and we face a unique challenge that makes our market different from any other: we operate in a B2B2C model where we sell health benefits to companies, but employees often need to be directly convinced to enroll and engage with their coverage.The opportunity: Spain presents a significant activation, retention, and monetization challenge. We need someone to build our lifecycle marketing infrastructure from scratch – creating systematic, scalable campaigns that drive member adoption, engagement, and loyalty across our growing customer base.This isn't about one‑off email campaigns. It's about building the foundation for how we activate members at scale, unlock upsell opportunities, and create engagement loops that keep members healthy and happy for years.If you're excited by the idea of building something greenfield in a fast‑growing healthtech company, owning measurable business impact, and creating scalable systems that compound over time: this role is made for you⭐️ The Produt Marketing (Lifecycle) role ⭐️You Will Have 3 Main Missions1/ Build scalable member activation programsYou will be responsible for systematically driving member enrollment and early engagement by:Creating automated onboarding journeys for new companies launching with Alan (email, SMS, push, in‑app)Designing and running live activation campaigns (webinars, virtual onboarding sessions) and in‑office activation initiatives to drive enrollment at scaleBuilding enrollment campaigns for existing accounts to increase adoption ratesDesigning multi‑channel activation sequences tailored to different company types, contribution models, and member segmentsCollaborating with Sales to optimize enrollment mechanics and maximize sign‑up rates across all accountsDeveloping Spain‑specific messaging and content that resonates with the local market and positions Alan effectively against traditional insurersWhat success looks like:Scalable, repeatable activation programs that systematically improve enrollment rates and member engagement across our entire customer base – not just a few accounts.2/ Unlock monetization and strengthen retentionYou will be responsible for building lifecycle programs that drive revenue and loyalty by:Designing and executing upsell campaigns (Flex plan upgrades, add‑ons, enhanced coverage)Creating engagement campaigns that keep members active and reduce churn riskBuilding segmented programs based on member behavior, health journey stage, and engagement signalsIdentifying opportunities to drive additional value through cross‑sell and product adoptionEstablishing frameworks to measure and improve member lifetime value and retention metricsWhat success looks like:Systematic monetization and retention programs that are live, measurable, and showing clear impact on business outcomes and member satisfaction.3/ Own the technical infrastructure and optimize continuouslyYou will own the technical set‑up, execution, and optimization of all lifecycle campaigns by:Building audiences, triggers, and campaign logic in Customer.io (or similar platforms) independentlySetting up A/B tests and experimentation frameworks to continuously improve performanceAnalyzing funnel drop‑offs, cohort behavior, and campaign metrics to identify optimization opportunitiesCreating dashboards and reporting to track post‑sale funnel health and campaign effectivenessTroubleshooting technical issues and iterating rapidly based on data signalsWhat success looks like:Campaigns are technically robust, data‑informed, continuously optimized, and you have full visibility into what's working and what needs improvement.⭐️ You may be a great fit if you have ⭐️Must‑haves:B2B2C marketing experience: You understand how to market to both decision‑makers (HR/admins) AND end‑users (employees/members) and navigate the unique dynamics this createsMarketing automation mastery: Hands‑on experience building campaigns in Customer.io, Braze, Iterable, or similar tools – you can independently create audiences, triggers, campaign logic, and troubleshoot issuesData‑driven mindset: You naturally identify drop‑offs, design A/B tests, analyze cohorts, and make decisions grounded in data rather than intuition aloneStrategic lifecycle thinking: You think in terms of cohesive member journeys across activation → engagement → monetization → retention, not just isolated campaignsMulti‑channel orchestration: You've coordinated email, SMS, push notifications, in‑app messaging, webinars, and live/in‑person activations in sequenced campaignsCreative execution: You can write compelling copy and create simple visual assets in Figma/Canva without always relying on designersGrowth obsession: You care deeply about activation rates, conversion metrics, retention, lifetime value, and tangible business impactTechnical autonomy: You build, launch, and optimize campaigns end‑to‑end without constant support from engineers or ops teamsSpanish fluency: Native or fully fluent – you'll be creating Spanish‑language marketing content dailyNice‑to‑haves:Experience in healthtech, insurtech, fintech, benefits platforms, or marketplacesKnowledge of the Spanish healthcare landscape and competitive dynamicsBackground in high‑growth tech/SaaS companies with strong lifecycle marketing functionsExperience building lifecycle programs from scratch in a greenfield environmentWhat we value:Ownership: You're a self‑starter who drives projects independently from strategy through execution to optimizationEntrepreneurial mindset: You thrive in ambiguous environments with no established playbook and love building systems from scratchImpact‑driven: You focus relentlessly on business outcomes and member value, not just campaign activityCollaborative: You work effectively across Sales, Product, Customer Success, and other teamsCustomer‑centric: You're deeply curious about member needs, pain points, and motivationsResilient: You're comfortable with experimentation, learning from failures, and iterating quicklyPerks & BenefitsCompetitive salary + equity (grid level C1‑D – learn more)Delightful healthcare insurance: Alan's best‑in‑class health coverage for you and your familyFlexible remote work: Work from our Madrid office or remotely within SpainFlexible leave policy: We trust Alaners to take the holidays they need – no pre‑approval requiredPersonal growth through coaching: Every Alaner is paired with a dedicated coach from day one to maximize impact and develop full potential. Learn more about our coaching cultureLearning & development budget: Invest in your growth through courses, conferences, or certificationsAmazing team: Work with exceptional people who care deeply about the mission and each otherLocationMadrid, Spain (hybrid) or remote within SpainImportant note: we hire people, not roles.If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how under‑represented, should feel free to apply as it can only bring learnings or success.If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?Remember, this is just a guide, not a checklist. We'll be thrilled to receive your applicationCheck out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.#J-18808-Ljbffr