Performance Creative Strategist

At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2026 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data. What We Want to Achieve: Our vision is to discover novel self-serve solutions to the world's greatest health problems, all while adhering to our core values. We're looking for a Performance Creative Strategist to join our brand-new creative strategy team. This role focuses on developing, testing, and scaling performance-driven creative ideas across paid social and digital channels, with a strong emphasis on measurable growth outcomes. About the Role You'll report directly to the Creative Strategy Manager within the Design Team and be part of a brand-new team (Strategy team) being built from the ground up. From day one, you'll be hands-on shaping how creative ideas are developed, tested, and scaled — working closely with Paid Managers, Designers, and Video Editors to turn performance data into real creative impact. This is a rare opportunity to help define the foundations of a creative strategy function while seeing your work influence results immediately. We currently operate two main in-house brands: Reverse Health: our first and most mature brand. Muscle Charge: our youngest brand focused on men. And we are actively building a third brand, developed fully in-house and launching soon. All of our brands are conceived, built, and scaled internally, with the design team involved from day one — from early positioning and acquisition strategy to execution and optimization. Responsibilities: Develop and execute performance-driven creative strategy for paid social and digital channels, owning creative ideas and briefs end-to-end and working closely with Designers and Video Editors to bring them to life, ensuring concepts support growth KPIs, creative diversity, and scalable ideas for Meta algorithm learning. Run structured test-and-learn cycles (A/B, multivariate), rapidly scaling top performers. Analyze creative performance to extract insights on hooks, messaging, formats, and audiences. Champion a hyper-performance mindset: impact, speed, and scalability over aesthetics alone. Stay on top of competitor research, tracking ad creative, messaging, formats, and trends, and continuously feeding insights into the creative pipeline and testing roadmap. Collaborate closely with Paid Managers to ensure creative direction aligns with targeting strategies, audience segmentation, and channel-specific performance goals. Monitor platform and industry trends (Meta, TikTok, YouTube, etc.) to identify emerging creative opportunities and formats that unlock performance gains. Document learnings and creative insights to strengthen internal playbooks, creative guidelines, and testing frameworks, enabling scalable knowledge-sharing. Desired Skills Proven experience in performance-driven creative strategy for paid social and digital channels (Meta-first experience strongly preferred). Strong understanding of creative testing frameworks, A/B testing, and how creative diversity fuels platform algorithm learning. Fully comfortable reading and interpreting creative performance data across advertising platforms, including metrics such as CTR, hook rate, CPA, CVR, and related creative signals. Ability to translate performance data into creative insights, clear hypotheses, and scalable ideas. Hands-on experience briefing and collaborating with Designers and Video Editors, owning creative direction end-to-end. Comfortable working in a high-velocity, test-and-learn environment with rapid iteration and clear performance accountability. Strong grasp of platform mechanics and trends across Meta, TikTok, YouTube, or similar channels Native or near-native English level, with the ability to clearly articulate ideas, write sharp briefs, and communicate insights across teams. Our Values: Extreme Ownership: We take responsibility and act fast to solve what matters. Excellence: We push to improve constantly - with curiosity and energy, and boldness. Impact: We focus, execute smartly, and drive real outcomes. Collaboration: We solve big problems together - with shared ownership and trust. Benefits What Our Team Members Get: 100% remote and flexible work hours Top notch equipment (MacBook Pro or PC, you decide) Full-time or freelance opportunities Learning from the best, including ex-Googlers and more Unlimited growth prospects Inclusion in a winning team Competitive compensation A fun, non-corporate atmosphere If you're excited by performance-driven creative, rapid experimentation, and seeing your ideas scale fast, this role is for you. Join a global, high-growth team and help shape the future of health and wellness through technology. Learn more about us at and apply today to become a key player in our exciting journey. *This position is offered as a Remote option, reach out to us to evaluate the options according to your location.