Growth Marketing Manager

hace 23 horas

Málaga, España Boho Club Marbella A tiempo completo

Boho Club is not your average hotel. We're a luxury boutique hospitality concept on Marbella's Golden Mile blending a 5-star hotel, destination restaurants & bars, a holistic wellness centre, and a curated social calendar into one distinct lifestyle universe. Design matters. The Role We're looking for a Growth Marketing Manager to take the reins of Boho Club's marketing engine and help drive visibility, engagement, and performance across all channels. You're organised, digitally fluent, brand obsessed (in a good way), curious about AI, and confident juggling multiple channels while keeping everything beautifully on brand. Digital & Content Direction Lead and coordinate social media strategy and content across all Boho Club outlets Safeguard and elevate brand consistency across every digital touchpoint Collaborate closely with internal teams and external creatives (photo, video, agencies) Website, SEO & AI Discovery (GEO) Optimise our websites for UX, conversion, SEO, and AI-driven discoverability Coordinate updates and improvements on WordPress Ensure content structure supports both human users and LLMs Coordinate with external agencies running Google Ads, Meta Ads, and more Align paid campaigns with brand positioning and commercial objectives Track performance and actively contribute to optimisation discussions CRM & Email Marketing Own and grow our CRM ecosystem (HubSpot) Maintain clean data, smart segmentation, and meaningful performance tracking Reporting & Performance Define, track, and report on key marketing KPIs Work closely with Sales & Marketing to turn data into action Continuously improve how marketing work gets done: faster, sharper, smarter Who You Are Solid experience in digital marketing Social platforms Meta (Facebook & Instagram) WordPress A natural feel for brand, aesthetics, and digital best practices Experience in hospitality, lifestyle, or luxury brands HubSpot / CRM experience SEO & content optimisation know-how Practical experience using AI in marketing workflows

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