ATL Marketing Manager

hace 2 semanas

madrid, España AUTO1 Group A tiempo completo

Responsibilities Plan launch and optimize performance-driven campaigns for Autohero and across TV OOH, Radio and digital channels such as Streaming platforms and YouTube. Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing. Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools. Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth. Build compelling data-backed business cases for brand initiatives and foster strong relationships with media partners. Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery. Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts. Identify, test and scale new offline and online channels to fuel continuous growth for both brands. Qualifications 2 years of experience managing and scaling online and/or offline marketing campaigns with a proven track record of delivering results in a fast-paced environment. Advanced analytical skills and a data-driven approach with proficiency in Excel; experience with SQL or BigQuery is a plus but not a necessity. Strong attention to detail and a structured mindset for managing multiple projects and campaigns. Experience in managing agency and media supplier relationships. Excellent communication skills; fluency in English is essential. Experience with programmatic media buying is a plus. Experience in shaping creative strategy and direction is a plus. Fluency in an additional European language, especially German, Spanish, Swedish or Portuguese, is a strong plus. High motivation, adaptability and a drive to challenge the status quo. Additional Information Once a unicorn, now a listed public company; be part of our success story Your work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours and 30 days of vacation. We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training. More than 90 different nationalities make up a truly international and diverse working environment. We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends. Stay Mindful We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace. Join us in building the best way to buy and sell cars Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations. Contact Cezary Sliszka At AUTO1 Group we live an open culture, believe in direct communication and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity disability or any other non-merit factor. #LI-A1 Remote Work: No Employment Type: Full-time Experience: years Vacancy: 1 #J-18808-Ljbffr

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