Marketing Analytics

As you contemplate your future you might be asking yourself whats the next step? Start your journey with us Were seeking an experiencedMarketing Analytics amp; Measurement Leadto join our Marketing Analytics amp; Data Activation team a visionary thinker and handson builder who will redefine how we measure marketing impact across web and app In this individual contributor role reporting to the Head of Marketing Analytics amp; Data Activation youll lead the agenda for dedicated data scientists data engineers and analysts designing and building the systems that power the next era of datadriven growth at eDreams ODIGEO If youre ready to soar were ready to take you there Why eDreams ODIGEO Join the worlds leading travel subscription platform and one of the largest ecommerce businesses in Europe Millions of customers every year across 44 markets 5 brands over 75 million Prime members since launching in 2017More than 100 million searches per day on our websites more than 6 billion AI daily predictionsOver 1700 employees More than 60 different nationalities from all continents 99 permanent contracts Were the worlds leading travel subscription platform and one of the largest ecommerce businesses in Europe We are a tech company revolutionising the travel booking experience through our consumer insight innovative technology market leadership and Prime the worlds first travel subscription program What you will do: The Roles Key Responsibilities and Tasks As an eDOer you will have clear objectives great challenges and a clear overview of how your work contributes to the global company project and its customers As a Marketing Analytics amp; Measurement Leadin the Marketing Analytics amp; Data Activation team you will be in charge of: The Mission Your mission is toturn marketing data into a strategic advantage Youll build the frameworks systems models and automation that transform complex business questions into analytical solutions Youll help us understandwhat truly drives incremental growth ROI and profitabilityacross our global digital marketing investments This role sits at the heart of our marketing decisionmaking engine driving eDOs transition toward a unified intelligent and automated measurement ecosystem What Youll Do Build Intelligent Systems amp; Automation Design and evolve scalable frameworks and models to measure marketing effectiveness Translate results into actionable investment recommendations to maximize marketing ROI Partner with engineering and data science to industrialize measurement fromincrementality testingConversion Lift GeoLift Causal Impact toMMM MTA and predictive models Use advanced analytics and experimentation to uncover what truly drives incremental growth Collaborate amp; Influence Act as the internal thought leader on marketing measurement influencing not justwhatwe measure buthow Champion an incrementalityfirst mindset across the organization Lead the adoption and integration of new measurement frameworks into the marketing strategy and operations What you need to succeed: MustHaves Bring your unique perspective speak up and offer disruptive solutions Youll have the opportunity to learn and grow while making a real impact on our team Heres what you need to succeed: 5 years of experience inmarketing analytics measurement or marketing science ideally in a digital or appbased business Handson experience and deep understanding of incrementality testingConversion Brand amp; Search Lift GeoLift experiments Handson analytical capability inPython or R and comfortable inSQLfor data manipulation Strong ability to interpret complex datasets and distill them intoclear actionable insights Excellentcommunication and storytellingskills with the confidence to influence senior stakeholders NicetoHaves Deep understanding ofmultitouch attribution MTAandmarketing mix modeling MMM Experience buildingmarketing data productsor automation pipelines with data engineers Familiarity withcloud data environmentsBigQuery AWS GCP and visualization tools Looker Data Studio Power BI Exposure toperformance marketing platformsAppsFlyer Meta Ads Google Ads etc A passion forexperimentation automation and simplifying complex systems Preferred Qualifications Experience with Applied AI Tools:Demonstrated comfort using practical AI tools such as Gemini or other AIpowered assistants Experimentation Mindset:Curiosity and eagerness to explore experiment with and integrate emerging AIdriven solutions into workflows AIEnhanced Problem Solving:Ability to effectively leverage AI tools to streamline processes and enhance productivity Adaptability and Learning Agility:Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities Why Join Us Be thearchitect of the next generationof marketing measurement systems at one of Europes most datadriven companies Collaborate with toptier experts across analytics engineering and marketing strategy Work in a culture that values autonomy innovation and measurable impact Shape how we invest millions in marketing and how we understand the true value of every customer interaction Join us to set the path for smarter more impactful marketing Whats in it for you? The best talent deserves the best benefits At eDO we want you to be a part of our success story and great culture Heres what we offer: A rewarding Compensation package Prime Plus membership competitive salary and benefits package including flexible benefits performancebased bonuses birthday day off discounts and partnerships relocation support and premium equipment with rolebased selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle Continuous learning to fuel your growth and explore new horizons Learn and grow with free Coursera access soft skills workshops tech training leadership development and more Plus enjoy a great onboarding program Grow opportunities to empower your career and unleash your potential Personalised career paths and the eVOLVE Program will help you discover grow and thrive Internal mobility opportunities let you pursue horizontal career changes and promotions Your Wellbeing is our priority Embrace Freedom and Flexibility At eDO we value flexibility employee care and transparency We offer a hybrid homeoffice model focused on outcomes Youll be able to find the right workpersonal life balance that suits you best Work hard party hard We believe in having fun and connecting with colleagues Join eDO for afterwork events padel tournaments parties and more Create communities based on your passions like sports and music Come to work as you are with no dress code and enjoy free fruit coffee and tea at our offices Enjoy a dynamic and healthy environment Be innovative take risks and share your ideas Our diverse and openminded teams support high performance learning and growth Youll work in an Agile mindset environment with recognition at our core Wanna take a peek into what its like to work at eDO? Follow us on and discover more about life at eDO If you are ready for a career opportunity with unmatched benefits continuous learning and a supportive worklife balance look no further Take your career to new destinations by applying now and help our diverse inclusive and passionate team shape the future of travel now We are an equalopportunity employer and value diversity at our company We do not discriminate based on race religion colour national origin gender sexual orientation age marital status or disability status Our people are the key to our success Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation Dont meet every requirement? If youre excited about this role but do not feel your experience aligns perfectly with all the requirements we strongly encourage you to apply nevertheless LIJM1LIHybrid