Global Insights Manager
hace 4 semanas
Agency: Havas Media Group Spain
Job Description Summary:
Global Insight Manager position within the Havas International Spain department ideally based in Barcelona.
Havas International is responsible for the Spanish clients of the group that communicate at international level and other global clients. Current clients belong to various sectors such as: Fashion, Tourism, Banking, Food, Hospitality, Energy, Education, etc.
The international team covers the entire scope of media planning and is composed of international media experts, data & research analysts, strategists, etc., consulting for and managing their clients, developing communication strategies, building media recommendations, negotiating media proposals, implementing advertising campaigns, and producing in-depth analysis on markets, consumers, brands, or sector trends.
The Global Insights Manager is responsible for delivering strategic insights for local clients based on our proprietary research studies.
Job Description:
Mission & Responsibilities
Insights
- Develop the Agency group’s research and best in class brand studies at local level.
- Partner with client teams to address insight needs of local clients with relevant and actionable recommendations from study results.
- Identify, coordinate, manage and supply all ad hoc research studies.
- Communicate on your research study and/or present results to clients.
- Formulate powerful presentations highlighting results to provide strong insights and achievable conclusions.
- Create ad hoc reports based on client briefs, brand audits.
New business
- Actively contribute to new business pitches, developing solid insights.
- Foster successful global pitch assignments in coordination with Global Strategy teams.
Previous Experience & Industry Background
- 8+ years professional experience in marketing or market research.
- Experience in Media, Brand, Consultancy, Market research.
Qualifications & Languages:
- Bachelor’s or Master’s degree in Business, Marketing, Economics or Qualitative Analysis.
- Languages: English (Advanced).
Soft skills & Competencies
- Quantitative and qualitative research methodologies.
- Market research.
- Market intelligence.
- Marketing strategy.
- Qualitative Brand, Consumer, Market analysis.
- Business acumen.
- Analytical thinking.
- Ability to draw meaningful and relevant insights & conclusions from study results.
- Storytelling.
- Communication.
- Presentation.
- Detail oriented.
- Team management.
- Leadership.
- Collaborative.
- Interface with clients and multiple stakeholders.
Technical Skills
- Business Intelligence & Analytics software (i.e. SAP, Oracle).
- Insights solutions (i.e. Meaningful Brand, Content IO, Canopy, Perfect Match).
- Planning tools (i.e. Polaris Suite, Connect, Smart Planner).
- Office software.
Contract Type: Permanent
Equal Opportunity Statement: Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
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