Global Insights Leader

hace 3 meses

Barcelona, España AstraZeneca A tiempo completo

**Location: Barcelona (on-site)**

Join our CVRM Insights, Analytics & Forecasting team as a** Global Insights Leader**. In this role, you will lead the generation of insight and analytics to drive performance for the CVRM Commercial Business Unit. You will provide strategic business insights capabilities, consolidate insights from various sources into recommendations, and partner with multiple stakeholders to bring independent and strategic thinking to the brand.

**Main Responsibilities**

**Insights Generation**
- Leads the integration of insight and analysis from a variety of sources (PMR, CI, secondary data) to inform material decisions including brand strategy and forecasts.
- Consolidates a variety of primary and secondary data and information into actionable brand opportunity/strategy recommendations.
- Generate qualitative and quantitative insights to understand patient and physician behaviour, trends and drive strategic implementation within the brand.
- Drives performance of sales force execution with research informing optimized message strategy, segmentation and targeting, and quality of sales force customer interactions.

**Primary Market Research (PMR) - qualitative and quantitative**
- Responsible for ensuring that interpretation of primary market research is generating relevant actionable differentiating insights. Through a closeness to the Global Commercial Brand Team and a strong understanding of the CVRM market, this role is expected to translate business issues and questions into Insight plans that clearly articulate the knowledge gaps, and accordingly leverage functional expertise to design research and interprete results to generate relevant conclusions and recommendations.
- Responsible for managing all primary research in accordance with internal AZ compliance policies and best practices, with agreed preferred vendors.

**Analytics & Performance/Reporting**
- Align and integrate insight with CVRM Brand/Advanced Analytics Center of Excellence (CoE), competitive intelligence as well as Market Access Insight to inform brand performance, opportunities and forecast assumptions.
- Partner with the reporting team in the CoE guiding all performance/KPI development and reporting, enabling a thorough understanding of brand performance and opportunities based on a variety of inputs.
- Integrate quantitative analyses and lead the development of robust business case analyses to identify key opportunities and address critical business issues for the brand and/or TA.

**Essential requirements**
- Business, Commercial or Scientific related degree.
- 5-10 years analytical experience in the pharmaceutical or consumer industry.
- Experience in conducting qualitative and quantitative market research across different stakeholder groups e.g. HCPs, patients and payers.
- Proven ability to conduct analytics using secondary data sources key to the pharmaceutical industry (IQVIA, Symphony, Prognos, Decision Resources, patient level data) and performance tracking.
- Good business acumen, strategic thinking and understanding of sales and marketing business practices.
- Ability to influence laterally and vertically.
- Global mindset and high emotional intelligence.
- Ability to manage multiple tasks/assignments to demanding deadlines with mínimal supervision.
- Strong interpersonal and collaboration skills as well as teamwork abilities.
- Comfortable working in a matrix environment.
- Strong written and verbal communication.
- Experience in leading insight for a specialty product with knowledge of specialty pharmacy and buy and bill distribution and tracking.

**Desirable requirements**
- MBA.
- High degree of creativity and innovation in developing new approaches, processes and methodologies.
- In depth knowledge of regional market dynamics and/or in-market or regional experience.
- Experience within the Cardiovascular, Renal, Metabolism therapy areas.

At AstraZeneca, we are driven by our mission to improve the lives of patients worldwide. Our BioPharmaceuticals pipeline is growing, and we need ambitious individuals like you to help us respond to evolving patient needs. We are rethinking the way things can be done and acting on it. We go above and beyond to find solutions that impact patients - harnessing science with technology and connecting the entire healthcare ecosystem.

Our diversity is our strength, reflecting the variety of patients we serve. We strive to create an environment where everyone is empowered to speak up, share ideas, and push our thinking further.

Are you ready to fuel your ambition and break new ground? Join our Biopharmaceuticals Business Unit team today

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