VP de Marketing

Company DescriptionOur purpose is to guide all companies toward a sustainable world. EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks. Be a part of the global sustainability change in business. Job Description The VP of Digital & Growth Marketing is a strategic, collaborative, and data-driven leader responsible for accelerating EcoVadis’ global pipeline through high-performance digital execution, modern MarTech capability, applied AI, and strong cross-functional partnership. This role sits at the center of the revenue engine, translating commercial goals into predictable, scalable, and efficient revenue impact through close alignment with Sales, Product Marketing, Regional Marketing, and MarOps / RevOps. A hands-on operator and strategic leader, they are comfortable diving into data, diagnosing funnel issues, and guiding execution to ensure unified growth strategies that connect market insight, product value, and revenue priorities across all regions. They are fluent in performance marketing, experimentation, forecasting, attribution, marketing analytics, and the modern MarTech ecosystem. They use data to determine priorities, diagnose performance issues, and drive continuous optimisation across channels, segments, and regions. They create clarity, foster a strong operating rhythm, and elevate capability across digital, web, and performance roles. Strategic Growth Leadership & Commercial Alignment Partner closely with Sales, Regional Marketing and Product Marketing to define ICP priorities, segment strategies, and revenue pathways. Build and execute the global growth marketing strategy aligned to commercial targets. Ensure global programs scale effectively while respecting regional nuance, competitive context, and language requirements. Translate business objectives into clear, measurable digital plans with defined KPIs, pacing, and accountability. Performance Marketing, Metrics, and Applied AI Own the global channel strategy across paid search, paid social, display, retargeting, ABM platforms, SEO, SEM, and emerging AI-led channels. Lead a disciplined test and learn operating rhythm focused on conversion, targeting, personalisation, and yield improvement. Apply AI tools for content generation, audience modelling, insight extraction, predictive scoring, and creative optimisation. Diagnose and troubleshoot performance issues early using structured analytics and rapid corrective action to protect pipeline flow. Web Experience, Conversion Optimisation, and Funnel Efficiency Own the global website experience as a core revenue asset. Implement experimentation frameworks to lift engagement, MQL quality, and funnel yield. Drive consistency in web architecture, tagging, analytics, and performance standards across regions. Data, Forecasting, Attribution, and Insight Leadership Own multi-touch attribution, CAC / ROAS analysis, and channel efficiency reporting. Ensure data accuracy, dashboard integrity, and shared visibility with Sales, Finance, and MarOps / RevOps. Translate complex data into simple, compelling narratives for senior stakeholders. Inform MarTech strategy by defining digital and growth requirements with MarOps / RevOps. Specify data, performance, and experimentation needs while MarOps / RevOps owns platform delivery and governance. Serve as the strategic stakeholder on how MarTech enables scale, insight, and channel performance. Implement hypothesis-driven tests with clear metrics, forward-looking insights, and fast iteration cycles. Build, coach, and retain a global team of high-performing digital and performance marketers. Inspire a culture of accountability, collaboration, and shared ownership across all global teams. Performance Metrics Revenue & Pipeline Performance Marketing-generated pipeline (total and qualified) Conversion rates across all funnel stages Test velocity and experiment success rate Proven experience leading global growth or digital teams with strong coaching and retention outcomes. Demonstrated ability to build strong alignment with Sales, Product Marketing, Regional Leadership, and MarOps / RevOps, translating commercial and product priorities into unified growth plans. Global Experience Proven global experience operating across multiple regions, with an ability to adapt strategy to cultural, marketing, and language differences. Expert-level understanding of performance marketing, funnel dynamics, attribution, forecasting, and analytics. Hands‑on experience with MarTech stacks, data platforms, tracking frameworks, and experimentation models. Proven ability to use AI-driven tools for targeting, content generation, optimisation, and insight development. Skilled at converting complex data into simple, actionable business narratives. Experience balancing global scale with regional nuance. Strong financial and commercial acumen, including budget stewardship, CAC discipline, and payback modelling. ~ 15+ years in B2B SaaS growth or performance marketing. ~ Bachelor’s degree required, MBA a plus. ~ Additional Information Hybrid model : Four days per month in office ASAP Support with all the necessary office and IT equipment Flexible working hours Hybrid work organization Remote work from abroad policy Dental Benefits Life & Accident Insurance + Private Health Insurance Summer Hours in July and August (36 hours per week) Hybrid Monthly Allowance for electricity and Internet We’re interested in hiring from a diverse and skilled talent pool, regardless of professional and educational background. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. In your application, we encourage you to remove personal information such as : photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality (instead, please state if you are legally eligible to work in the job region / country), university name (instead, please state any degrees obtained and the study major).