Senior Marketing Specialist Iberia

Join to apply for the Senior Marketing Specialist Iberia & Italy role at Wallbox Chargers . Get AI-powered advice on this job and more exclusive features. Present in 96 countries, we are dedicated to changing the way the world uses energy through advanced electric vehicle charging and energy management systems. We have the headquarters in Barcelona and manufacturing facilities in Spain (Barcelona), and the US (Arlington, Texas). We are rapidly becoming a leading company in the market. In 2021, we were listed on the New York Stock Exchange (NYSE WBX), allowing us to garner acclaim and win prestigious design awards (the IF Design, Good Design, and RedDot Awards). In 2022, we acquired ARES (an assembly electronics company) and COIL (Installers of turnkey EV charging solutions). One year later, in 2023, we acquired ABL, the leading German EV charger manufacturer, which has allowed us to have a stronger presence in Europe. Get in charge with Wallbox About The Role We are looking for a dynamic and results‑driven Marketing Specialist to lead our marketing strategy and execution across the Iberia & Italy region. This position plays a critical role in boosting brand awareness, generating demand, and supporting our channel and sales partners across both Home & Business charging solutions and Fast Charging product lines. You will be responsible for adapting global strategies to the local Iberia & Italy market, developing and executing impactful campaigns, and aligning closely with the sales team to achieve commercial objectives. You’ll report into the global marketing organization based in Barcelona while being the key marketing lead for the Iberia & Italy market. Key Responsibilities Adapt global marketing strategies and brand guidelines to create locally relevant marketing plans for the markets. Develop and refine messaging and positioning for both Home & Business charging and Fast Charging solutions to resonate with local target audiences. Drive go‑to‑market initiatives and product launches in close alignment with regional sales leadership and product marketing. Plan, execute, and optimize digital marketing campaigns to generate qualified leads across B2C (home charging) and B2B (business and fast charging) segments. Manage and localize online channels including website content, SEO/SEM, regional social media presence, and targeted email marketing. Track and analyze campaign performance, providing insights to optimize customer acquisition and ROI. Lead the creation and management of Market Development Fund (MDF) programs for channel and distribution partners. Support partners in planning and executing co‑branded campaigns and events that drive product adoption and market share. Ensure efficient tracking and reporting of MDF budget utilization across product categories. Conduct ongoing market research to monitor industry trends, customer needs, and competitive landscape in the markets. Deliver actionable insights and performance reports to internal stakeholders. Support field and inside sales teams with localized assets, presentations, and lead generation tools. Qualifications Bachelor’s degree in Marketing, Business, or related field. 4+ years of experience in field or regional marketing, ideally in the tech or energy/EV sector. Proven success in digital demand generation, content creation, and campaign execution. Experience working with channel partners and managing MDF programs. Strong analytical mindset and experience with marketing analytics tools. Excellent written and verbal communication skills; confident presenter. Self‑motivated, organized, and able to work autonomously within a matrixed organization. Spanish & English language proficiency. Experience in the EV charging or cleantech industry is a strong plus. Seniority Level Mid‑Senior level Employment Type Full-time Job Function Marketing and Sales Industries Appliances, Electrical, and Electronics Manufacturing Referrals increase your chances of interviewing at Wallbox Chargers by 2x. Get notified about new Senior Marketing Specialist jobs in Barcelona, Catalonia, Spain . We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr