Creator.Group.Jobs: Head of Growth Marketing
hace 2 semanas
Head of Growth Marketing (T-Shaped) & Direct Response Copywriter @Pressmaster.ai Join to apply for the Head of Growth Marketing (T-Shaped) & Direct Response Copywriter role at Creator Group Holdings.About Pressmaster.ai Pressmaster.ai, part of the Creator Group, is redefining content distribution and PR for SMBs, mid market, enterprises and agencies. Our platform turns expertise into engaging content across multiple channels. In just a 5‑minute AI interview, it generates weeks of authentic articles, social posts, and press releases that preserve each brand’s voice and authority.We offer the first fully autonomous content team with Pressasmaster.ai. Key features include trend alerts from 500k+ daily sources, automated content distribution to social media and blogs, custom blog creation, detailed analytics, and white‑label solutions for agencies. The result? Consistent, high‑quality content that builds credibility—without spending hours writing.We are achieving strong growth and are ready to double down by adding a driven Head of Growth Marketing (T‑Shaped) & Direct Response Copywriter to help expand our impact in the English‑speaking market.Role Overview This role is designed for a true t‑shaped marketer: someone who can shape strategy at a high level and execute every detail with speed, precision, and passion.You will own the entire marketing function—growth strategy, campaign execution, funnel optimization, and every word of customer‑facing copy. You’ll move fast, test aggressively, and love getting your hands dirty.This is a stand‑alone, high‑autonomy role for someone who can keep the whole machine running without layers, bureaucracy, or hand‑offs.Your Primary FocusBuild and execute the full‑funnel growth strategy across paid, organic, email, and lifecycle marketingServe as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messagingRun experiments, measure performance, optimize messaging, and double down on what worksMaintain ownership of all growth initiatives end‑to‑end—strategy → execution → iterationKey ResponsibilitiesDevelop and manage acquisition, activation, and retention strategiesOwn messaging frameworks, value propositions, funnel structure, and positioningCoordinate directly with product, design, and leadership to ensure alignmentDirect Response Copywriting (Your Core Strength)Write all marketing and product copy:AdsLanding pagesSocial contentBlog and SEO contentCraft clear, compelling SaaS messaging rooted in persuasion psychologyContinuously refine copy based on metrics, behavior patterns, and testing insightsHands‑On Campaign ExecutionImplement full‑funnel campaigns across multiple channelsLaunch and optimize paid ads, nurture sequences, landing pages, and content assetsConduct A/B tests, analyze data, and iterate rapidlyOwn SEO/SEM copywriting end to endRequirements7–10+ years in direct response copywriting and growth marketing, ideally in B2B SaaSProven success as the primary copywriter for multi‑channel campaignsNative‑level English (C2) with exceptional clarity, persuasion, and storytellingDeep understanding of B2B funnels, buyer psychology, and CROHands‑on, self‑directed operator comfortable owning everything soloStrong competence with tools like HubSpot, Marketo, Google Analytics, SEMrush, WordPress, etc.Highly organized, analytical, and able to deliver under pressureBonus: certifications (Copyhackers, HubSpot, Google Ads)Why Pressmaster.ai?Full ownership: you are the marketing departmentStrategic freedom with the ability to execute your ideas instantlyBuild the messaging and growth engine from the ground upRemote‑first flexibility with a fast‑paced, highly dynamic cultureCompetitive salary, performance bonuses, and strong career growth potentialWhat Awaits YouOwnership:You run the show: all copywriting, all growth, all execution—end‑to‑end.Creativity:Test angles, stories, formats, and funnels at high velocity.Impact:You directly influence the brand, growth trajectory, and future of Pressmaster.ai.Culture:Fast, collaborative, innovative, with full autonomy and responsibility.If you're a hands‑on, T‑shaped growth marketer with elite direct response copywriting skills—and you want full ownership in a fast‑paced startup—Pressmaster.ai is the place for you.Seniority level Mid‑Senior levelEmployment type Full‑timeJob function Marketing and AdvertisingIndustries Marketing Services and IT System Custom Software Development#J-18808-Ljbffr
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