Web Analyst Specialist

We are looking for a Web Analyst to join our team and help us optimize the performance of over 25 B2B websites. As a key member for the web team you will be responsible for analyzing user behavior, tracking key website metrics and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve the performance of our websites. Key responsibilities Analyze and report on website performance focusing on conversion rates, form submissions and user engagement. Interpret data from website tracking tools (Google Analytics, VWO, HubSpot). Set and ideate web events based on business objectives. Develop and maintain dashboards to provide real‑time insights into website performance and translate data into clear actionable recommendations for the marketing team (Looker Studio, Superset). Conduct A/B testing analyses (VWO and HubSpot). Perform one‑off analysis for key initiatives such as Back Friday campaign promotions, product launches and website migrations to measure effectiveness. Identify and analyze different audience segments to improve targeting and personalization. Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors. Collaborate with the content team to provide data‑driven insights that inform content creation and optimize engagement from key user segments. Qualifications 3 years experience in web analytics, digital marketing or CRO roles. Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio or other web analytics platforms. Ability to build dashboards and reports using Looker, Tableau, Superset or similar tools. Experience with A/B testing tools such as Google Optimize, VWO or Optimizely. Experience with Hotjar, Clarity or other user behavior tracking tools. Experience with Search Console or other SEO tracking tools is a plus. Experience working in a fast‑paced, dynamic environment. Additional Information What to Expect from Our Hiring Process We like to keep things transparent and efficient Here’s what the process usually looks like (though it might vary slightly depending on the role): Intro Chat – A first call with our Talent Acquisition Partner to explore mutual fit around relevant skills, value alignment and motivation. Hiring Manager Interview – A deeper dive into your experience and aspirations with your future manager, who you’ll be reporting to in this role. Take this chance to ask anything on your mind; it’s just as much about making sure we’re the right fit for you too. Case Study – A practical exercise to present to the Hiring Managers. Reference Check & Offer Why You’ll Love It Here Global Benefits Healthcare insurance so you can focus on what matters. Wellness that works for you from gym memberships to mental health support – we’ve got you covered. Time off that counts whether it’s a vacation, your birthday or just a day to recharge – we believe in balance. ESOP (Employee Share Ownership Plan) after 6 months with us – because we believe in sharing our success Local Perks Depending on your location you will be entitled to local benefits such as meal vouchers (ticket restaurant), transport allowances or extended parental leave. Career Growth We’re growing and so can you You’ll find lots of chances to learn, develop and explore new paths whether within your team or through cross‑functional projects. A Truly Global Team Work with talented people from all over the world in a diverse and inclusive environment. Flexibility That Works for You Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team we value results over rigid schedules. Prefer an office setting? You’re welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna. Please note: At this time we are not able to sponsor visas for this position. To apply you must already have the legal right to work in your country of residence or the location of the role. What We Believe In Focus on results – we’re here to make an impact. Think like an owner – take responsibility, drive outcomes. Keep it simple, keep it lean – smart solutions over complexity. Be respectful and radically honest – openness builds trust. Learn and be curious – growth is part of the job. Don’t just take our word for it – check out our Glassdoor to hear what our people say We are committed to building a team that represents a variety of backgrounds, perspectives and skills. We welcome applicants from all walks of life regardless of gender, disability or background and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute. Remote Work: Yes Employment Type: Full‑time Key Skills Accomodation ABAP Corporate Risk Management E Learning Airlines Air Conditioning Department / Functional Area: Marketing Experience: years Vacancy: 1 #J-18808-Ljbffr