AI Content Marketing

About VIVLA VIVLA is the leading European player in second home co-ownership. We’ve created an alternative model to own, buy and enjoy second homes, becoming the leading co-ownership player in Europe with properties across places like Formentera, Sotogrande, Baqueira, Menorca, Ibiza or Roche. We’re a team of veteran founders (6 startups launched) determined to make Vivla the professional adventure of our lives. We have raised a $30M financing round with some of the top investors in Europe and USA, including Pau Gasol (who is also our global brand ambassador) An A-star team with a +70 NPS culture. You will be working in one of the fastest growing Proptech companies in the region, and a great place to be challenged and become your best professional self. The Role We’re looking for an AI Content Marketing & Community Lead to turn VIVLA into a content engine and a living community . This is not a “post on Instagram and write a blog” role.This is about building desire, clarity, and trust at scale , using AI as a creative superpower , not a shortcut. You’ll sit at the intersection of brand, performance, and community : Creating content that performs Shaping a brand that feels Growing a community that participates You’ll think strategically, execute fast, test constantly, and obsess over quality while using AI to move faster than most teams twice our size. This role goes beyond screens. You’ll occasionally travel to VIVLA destinations to capture real moments, work alongside the team on launches, and turn lived experiences into content. We believe the best content comes from being there feeling the house, the place, and the people. What You’ll Own 1. VIVLA’s Content Strategy Define how VIVLA shows up across the funnel: awareness → consideration → conversion → community Build and own monthly editorial calendars across paid, organic, and social Shape messaging by ICP, market, and use case — always on brand, always human Identify new content opportunities using data, performance insights, and AI tools 2. Performance Content (Paid Media) Write high-impact ad copy and creative briefs for Meta, LinkedIn, Google, TikTok, and more Generate and iterate ad variants at scale using AI Partner with designers to create static, video, and motion assets Plan creative testing cycles and continuously optimise for performance Turn results into insights and insights into better creative 3. Social Media & Community Bring the VIVLA lifestyle to life on social Own social publishing, engagement, and daily interaction with the community Create flows in manychat to convert better. Respond to comments and DMs with warmth, clarity, and brand voice Build engagement flows (e.g. ManyChat) to increase interaction and conversion Create recurring formats, stories, and social rituals Identify and activate ambassadors, referrers, and brand advocates 4. Organic Content & SEO Create blogs, guides, and educational content that builds authority and trust Use AI to scale production without sacrificing quality or tone Optimise content for search — including emerging AI/LLM discovery Turn long-form content into social, paid, and short-form assets Brief designers for visuals, infographics, and explainers 5. Creative Production & Quality Write all core copy and content briefs Coordinate production timelines across teams Maintain a clean, structured content library Ensure consistency across AI-generated and human-created content Protect and evolve VIVLA’s voice as we scale internationally 6. Performance, Learning & Scale Track how content impacts engagement, leads, and conversion Continuously refine AI workflows to improve speed and quality Run experiments and A/B tests across channels Document learnings and build repeatable content systems 7. Cross-Team Collaboration Work closely with Performance Marketing, CRM, Sales & Product. Translate business goals into content people actually want to consume Ensure AI outputs are accurate, compliant, and aligned with VIVLA’s values Be the content owner in launches, campaigns, and growth initiatives Who You Are 5–8 years in content marketing, social media, or growth A strong copywriter, you can sell, explain, and inspire Strong sense of photography and aesthetics Knowledge of editing Hands-on with AI tools (ChatGPT, CapCut, Arcads, ElevenLabs, Nano Banana, or similar) Comfortable mixing brand thinking with performance metrics Curious, fast, structured, and opinionated (in a good way) Used to working closely with designers and cross-functional teams You care about craft , but you also care about results How We’ll Measure Success High-quality content delivered consistently and at scale Strong performance across paid, organic, and social channels Faster content production through smart AI workflows Clear contribution to leads, pipeline, and revenue A growing, engaged community that feels like it belongs to VIVLA Why This Role Is Special You’ll help define a category-leading brand You’ll work with a team that values taste, intelligence, and speed You’ll have autonomy, ownership, and real impact You’ll use AI to do better work , not more noise You’ll build something people actually want to be part of How is the team and our culture? We are a small, compact and very senior team. Our executive team has been behind the growth and internationalization of several companies. Right now, there are 30 of us on the team. At Vivla you will have the rare chance to work in a vibrant and energizing start-up culture with flat hierarchies and clear core values. We have no space for arrogance, empty corporate bureaucracy, lack of empathy or mistreatment. We treat people as we would treat our family, for real, and we also believe that people should have fun, flexibility and good perks, but knowing that hard work is very important to build something great (mental health friendly :-) We have a large kitchen in the office and every Thursday a couple cooks for the rest.