Global Brand Lead

Associate Manager CP Retail Development Italy & Iberia Join to apply for the Associate Manager CP Retail Development Italy & Iberia role at Mattel EMEA CREATIVITY IS OUR SUPERPOWER. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers Sitting within the EMEA Consumer Products Organization, who are responsible for providing leadership and direction for the development and implementation of Consumer Products strategy across all Mattel Brands. We are responsible for steering and achieving key brand, category and fiscal objectives by identifying and collaborating with Global, Regional, Multi Territory and Local licensees. We work in partnerships across the business with the Global Consumer Products, Regional Franchise, Local Brand, Regional Marketing, and Regional Product Development teams, as well as with the Audit, Finance and Legal Divisions. You'll be joining the Consumer Products team in a role for the Associate Manager, Retail Development for Italy & Iberia. You will manage the day-to-day retail business relationships delivering a retail-first mindset in Italy & Iberia covering all retailer partners, delivering all aspects of partner management, whilst driving top Licensing partners as per our growth strategy. Along with Head of CP Italy & Iberia, you will partner to help build and activate the retail strategy, building relationships and programs with leading retailers. Manage the Retail strategy and manage all Consumer Products campaigns across Mattel Portfolio, building the retail calendars and activations for the designated markets Assist Head of Consumer Products Italy & Iberia to manage the Consumer Products Marketing strategy, working with Brand marketing, and retail marketing to develop Franchise-first retail & marketing campaigns Manage Mattel's Consumer Products retail initiatives, and execute against pre-existing programmes for the designated markets Maintain and grow retail relationships in the countries designated, focusing on all categories Act as point of contact and represent Mattel Consumer Product Retail for key Retailers/Buyers Present and sell in brands to retail to support work of category managers and licensees Manage all existing retail relations, across pitching, presenting, contact management and strategy Deliver the Retail strategy and drive these relationships with Consumer Product programs that are best in class. Assist on delivering detailed JBP per UK top 6 retail partner that includes retail calendar and activation plan Present our retail plans to top Licensing partners Conduct regular 1-1 meetings, arrange quarterly business reviews, bi-annual top to tops and track activations Support Category team to research, identify and pitch new category opportunities and prospective clients Research, identify and pitch new category opportunities and prospective clients Gather and share category best practice from across the EMEA region with local teams Manage extension of local deals into additional EMEA countries Prepare brand pitch and marketing presentations across Mattel's IP portfolio of brands Strong understanding of licensing and retail High level understanding of business objectives, related to marketing/brand management Strong negotiation and commercial skills Effective project management skills We execute – We are a performance-driven company. Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. #