Customer Segment Specialist

hace 3 semanas


Centro, España Michael Page ES A tiempo completo

Customer Segment Specialist (E-commerce) - Suministros DentalesIdentificar y desarrollar segmentos de clientes dentro de las bases de datos uniformes, considerando el comportamiento de compra, las marcas propias y de fabricantes, y las redes de clínicas.Analizar datos de clientes, generando insights para optimizar las estrategias de adquisición, fidelización y venta cruzada.Apoyar en la ejecución de proyectos estratégicos de value creation, diseñados junto a consultoras externas, enfocados en el crecimiento y la mejora de nuestros servicios.Participar en la planificación y ejecución de mejoras en el call center y el ERP (Navision) para la optimización de la experiencia del cliente y el registro de datos cualitativos.Coordinar con nuestro equipo de desarrollo propio para garantizar que los proyectos de segmentación y mejora de servicios se ejecuten según lo planificado.Proponer y llevar a cabo tácticas de marketing de guerrilla y paquetización de productos en nuestra plataforma online y otros canales.RequisitosExperiencia mínima de 4 años en análisis de negocio y segmentación de clientes, idealmente en un entorno B2B y de e-commerce.Experiencia previa en la ejecución de campañas de marketing enfocadas en clientes de compra recurrente, preferiblemente en sectores de suministros médicos, veterinarios o de salud.Conocimientos de ERP (Navision u otros) y habilidad para trabajar con datos en herramientas como Excel, Power BI, o similares.Habilidades analíticas y de interpretación de datos para generar recomendaciones comerciales, con un enfoque en la segmentación por marcas propias y de fabricantes.Experiencia trabajando en colaboración con múltiples equipos (desarrollo, marketing, call center) para implementar mejoras y optimizar la experiencia del cliente.Autonomía para trabajar en un entorno en crecimiento, con un alto grado de sofisticación y enfoque en la construcción de marca.BeneficiosOportunidades para trabajar en una empresa en expansión, con un fuerte enfoque en la creación de valor y sofisticación del servicio.Un entorno dinámico con equipos de desarrollo y datos internos, donde la innovación y la mejora continua son prioridad.Compensación competitiva y oportunidades de desarrollo profesional.Modelo de trabajo híbrido.
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