Senior Web Analytics Specialist

Join to apply for the Senior Web Analytics Specialist role at Ionik Tech Ionik, a premier IT service provider located in Malaga and Madrid, empowers progressive businesses to boost operational efficiency, enhance productivity, and accelerate revenue growth through tailored, strategic solutions. We go beyond analysis. We drive innovation. What you’ll do The role acts as the technical authority for tracking architecture, event frameworks, implementation strategy, and troubleshooting of complex issues. Working closely with BI, Marketing, Product, SEO, and Engineering teams, the Senior Specialist ensures accurate, scalable, and privacy‑compliant data collection. The key responsibilities for this role are: Design high‑level (HLD) and low‑level (LLD) solutions for tracking, attribution, and analytics use cases. Translate business requirements into scalable, technically sound tracking architectures. Define event taxonomies, data layer structures, and documentation for cross‑team use. Create implementation plans, manage tracking projects end‑to‑end, and ensure timely delivery. Lead implementation and governance of tag management systems across multiple websites. Drive the evaluation and adoption of server‑side tagging (on‑premise) or Matomo Tag Manager, including PoCs and feasibility assessments. Troubleshoot and resolve complex tagging issues, including race conditions, data mismatches, and attribution problems. Maintain version control, perform periodic audits, and introduce automation where feasible. Configure and maintain tracking setups, custom reports, event structures, funnels, and KPIs. Define and standardize cross‑site measurement frameworks within Matomo. Implement advanced/custom tracking through Matomo Tag Manager where required. Collaborate with BI teams to ensure proper data extraction for Trino/Iceberg and reporting downstream. Ensure compliance of all tags and tracking behaviours with global privacy regulations. Maintain consent‑driven tag behaviour and maintain correct categorisation of marketing, analytics, and functional tags. Cross‑Platform Digital Analytics Own and manage the end‑to‑end digital tracking lifecycle, from requirements to deployment. Support affiliate tracking, attribution setup, and marketing pixel strategies. Collaborate with Engineering during CMS (WordPress) or infrastructure changes to ensure zero data loss. Contribute to A/B testing and experimentation needs by integrating tracking for variants and experiences. Technical Leadership & Mentorship Act as the technical subject‑matter expert on digital analytics for the organisation. Provide guidance, mentoring, and knowledge‑sharing to the analytics team and stakeholders. Lead root‑cause investigations of data discrepancies and provide clear solutions. Continuously evaluate and introduce modern tracking frameworks, privacy approaches, and industry changes. What you’ll bring Extensive experience in Digital Analytics, Tag Management, or Web Analytics roles. Advanced experience with Google Tag Manager (client‑side) and familiarity with server‑side GTM or other server‑side tagging frameworks. Experience with Matomo or willingness to work extensively with Matomo Tag Manager, including building custom solutions due to limited out‑of‑the‑box capabilities. Experience producing HLDs, LLDs, technical specifications, and implementation documentation. Ability to communicate complex technical topics to non‑technical teams. Strong analytical mindset with excellent problem‑solving and troubleshooting skills. Ability to plan and manage tracking projects independently from concept to deployment. Nice to have Exposure to A/B testing platforms and experimentation design. Experience working in WordPress environments or multi‑brand website ecosystems. Understanding of GDPR/CCPA compliance in the context of analytics. What's in it for you Hybrid working (3 days at home – 2 in the office) 25 days of annual leave +