AFH EUROPE GTM Transformation and Wholesale Sr. Manager
hace 2 semanas
Away From Home Europe Go-to-Market Transformation and Wholesale Senior Manager PepsiCo is seeking a senior manager to lead the Go-to-Market (GTM) strategy and transformation for the Away From Home (AFH) channel across Europe. The role will partner with business units and global teams to design, deploy, and optimize GTM operations, drive digitalization, and improve performance for wholesalers, distributors, and bottlers. Responsibilities Lead GTM strategy for AFH business units, focusing on wholesalers and distributor/bottler models. Define and establish end‑to‑end processes based on BU archetypes, build and implement future GTM models, and align with BUs. Act as bridge between AFH sector and BU functions (DX, Finance, transformation) to develop a cohesive GTM agenda. Develop digitalization initiatives and GTM tracking tools for field sales operations, including outlet data and metrics. Manage change and collaboration within sales, DX, and finance to deliver GTM business cases. Identify opportunities for more profitable GTM systems across all channels and build improvement tools. Own top‑wholesaler relationships, driving innovation, KPI alignment, performance tracking, and financial model enhancements. Enhance independent scorecards and support indie sub‑channel growth agendas through competitions and global connect participation. Collect, codify, and share best practices with sector, global AFH, and BU teams to ensure sustainable business growth. Qualifications Minimum 10 years of business experience with proven FMCG and GTM operations knowledge. At least 5 years of AFH channel experience in field sales, operations, and customer management. Demonstrated ability to lead, define, and implement large‑scale sales and GTM projects. Strong cross‑functional collaboration skills to drive AFH agendas. Excellent planning, analytical, and follow‑up skills. Financial literacy and acumen. Understanding of innovation, packaging, pricing strategy, and marketing/sales support plans. High‑level presentation skills (MS PowerPoint) and data distillation (MS Excel). Strong relationship building, listening, and influencing skills with cross‑cultural competence. Organizational savvy to execute initiatives efficiently. Adaptable to rapidly changing environments. Willing and able to travel in Europe up to 40% of the time. PepsiCo system knowledge across foodservice, retail, commercial & bottler functions. Packaged goods / food & beverage industry experience strongly preferred. Fluency in English and another language advantageous. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Manufacturing and Food and Beverage Services #J-18808-Ljbffr
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