Senior Product Manager

Senior Product Manager - AdTech (Cabify Ads) Madrid About us & our culture Do you want to change the world? At Cabify, that’s what we’re doing. We aim to make cities better places to live by improving mobility for the people living in them, connecting riders to drivers at the touch of a button. Maybe one day cities will be places where nobody needs a private car. But we’ve still got a long way to go. Fancy joining us? Our Product & Engineering teams include an eclectic bunch of awesome and diverse people from different backgrounds who come together as collaborative and inclusive teams to push boundaries. Right now, we have more than 20 million users around the world. We work across 8 countries and 90 cities, adapting our product fast to be leaders in all those markets and taking care about sustainability. Check our Public Tech Handbook >HERE< to know a bit more about us What you will do as Product Manager – AdTech As Product Manager, you will lead the Cabify Ads business line from end-to-end. This project has already demonstrated commercial traction in 5 countries and is now entering a phase of AdTech scaling and sophistication. You will be responsible for defining the strategy, prioritizing the roadmap, and coordinating a small, high-caliber team (Engineering, Design, Data) alongside the Ads sales and operations teams. Your main responsibilities Define the global vision for the Cabify Ads ecosystem: in-app, in-car, out-of-car, and 360° experiences. Create an AdTech strategy based on advanced segmentation, innovative formats, and scalable monetization models aimed at maximizing client needs. Evolve a validated product into a true AdTech platform product with regional ambition (Latam + Spain). Improve and design new native, high-impact Ad Units, optimizing attention time, CTR, and brand recall. Enhance contextual targeting using signals such as origin/destination, travel patterns, use cases, demographics, and estimated purchasing power. Establish the technological foundation for programmatic advertising integration, setting boundaries that preserve Cabify’s mission and value proposition. Manage continuous experimentation to optimize and maximize performance and user experience. 360° Advertising Experiences (Physical + Digital) Design integrated advertising experiences (In-Car and In-App): exterior car wraps + in-app ads + interior tablets + post-trip engagement. Collaborate with Operations to scale the wrapped fleet: logistics, installation times, inventory control, and tracking which vehicle is carrying which campaign. Coordinate signaling between systems to ensure the entire user advertising experience is coherent. Execution & Delivery Lead a squad composed of PM + Product Design + Data + Engineering. Convert hypotheses into initiatives with clear metrics: available inventory, fill rate, revenue, attention time, and viewability. Ensure the technical quality of the AdTech system: segmentation, serving, reporting, APIs, and commercial dashboards. Commercial & Cross-functional Collaboration Work hand-in-hand with the Ads operations and sales teams to: Define sellable products, establish pricing, create sector-specific use cases, measure incrementality and real performance, maximize operational impact and, consequently, customer satisfaction and collaborate with Cabify Mobility teams (Operations, Marketplace, Driver, and Rider teams) to integrate Ads without compromising the user experience. Our ideal candidate has 5+ years of experience in Product Management, with at least 2+ years in AdTech, MarTech, or monetization products (ideally: Ad Networks, DSPs, SSPs, RTB, retail media, mobility media, etc.). Deep knowledge of segmentation, serving, reporting, measurement, and attribution. Experience building products from scratch through the scaling phase. Experience working with operational and commercial teams, understanding the direct sales cycle and client relationship management. Data-obsessed: You define metrics, monitor them, and make decisions with rigor. User-Centric: Solid understanding of the balance between monetization and user experience. Excellent Communication: Able to align business, engineering, design, and operations. Ability to manage ambiguity and make decisions with incomplete information. Total autonomy to drive an end-to-end business forward. Experience in mobility, marketplaces, or platforms with supply/demand dynamics. Knowledge of Out-of-Home (OOH/DOOH) advertising or hybrid physical-digital experiences. Experience with programmatic system integration and brand safety. What’s it like to work at Cabify? We’re a company full of motivated people and we never want that to change. Here are some more reasons why it rocks to be part of our high-perfomance team.