Senior Product Marketing Manager

Spain (Remote) Grafana Labs is a remote‑first, open‑source powerhouse. There are more than 20M users of Grafana, the open‑source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. Grafana Labs also helps more than 3,000 companies— including Bloomberg, JPMorgan Chase, and eBay—manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self‑managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo). We’re scaling fast and staying true to what makes us different: an open‑source legacy, a global collaborative culture, and a passion for meaningful work. We are looking for an experienced and growth‑oriented product marketer to join as a key member of the Grafana Labs Product Marketing team. In this role, you will be responsible for creating Go‑To‑Market programs that effectively position the value of Grafana Labs and its products to solve the needs of target customers. As a Senior Product Marketing Manager, you will be in charge of the messaging and positioning across key personas and product areas. Grafana Labs is a fast‑paced and growing organization. As such, this role requires both strategic and planning skills as well as hands‑on tactical execution (blogs, webinar outlines, video scripts, etc). Define the go‑to‑market strategy, ensuring that users, buyers, partners, and sellers understand the value of Grafana Labs and its offerings Actively partner with Product Managers to define product value, messaging, and go‑to‑market strategy, from competitive positioning to sales enablement collateral. Enable go‑to‑market and sales teams to address customer requirements: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects. Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross‑sell) to strategically shape marketing programs and drive growth across the entire customer journey. 6+ years of relevant experience (product marketing, solutions marketing, product management) ~ Experience with marketing and selling to a technical audience ~ A passion for open source, cloud native, and infrastructure technologies ~ Proven ability to take on complex projects and efficiently drive them from start to finish ~ Strong product and technical curiosity that translate to clear packaging, positioning, and messaging ~ Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data‑driven recommendations. ~ Exceptional writing and communication skills ~ All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success. Why You’ll Thrive at Grafana Labs ~100% Remote, Global Culture – As a remote‑only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose. ~ Balance is Key – We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. **We will comply with local legislation where applicable.** Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. For information about how your personal data is used once you’ve applied to a job, check out our privacy policy.** At Grafana Labs, we strive to ensure we grow in a way that represents the world in which we live. To help us learn more about how we can increase diversity in our candidate pool, we invite you to voluntarily provide demographic information in a confidential survey.