Crypto CRM Manager
hace 11 horas
Crypto CRM Manager - relocation to CyprusMedier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.We are looking for a Senior Crypto CRM Manager with proven, hands-on experience in Crypto Casino/Crypto/Web3. Please note: pure iGaming CRM experience is not sufficient — we require candidates who have worked directly with crypto users, crypto products, or Web3 ecosystems.This is a full-on-site role in Valencia, and we provide full relocation support.Key Responsibilities:Develop and execute a CRM strategy exclusively for crypto-driven customer journeys across Email, Push, SMS, in-app, and onsite channels.Own and optimize the entire crypto user lifecycle: onboarding, KYC/verification flows, activation, retention, reactivation, and churn prevention.Build advanced segmentation based on wallet behavior, trading volume, token interactions, deposits/withdrawals, market triggers, and blockchain activity.Run personalized, behavior-based campaigns aligned with crypto market dynamics and user engagement patterns.Lead data-driven experimentation: A/B testing, new automation flows, wallet-behavior triggers, and custom communication mechanics.Collaborate cross-functionally with Product, Growth, Compliance, and Analytics to ensure CRM supports product roadmap and market trends.Track and improve key metrics (CLV, retention, activation, trading frequency, conversion, churn).Ensure strict compliance with data privacy, anti-fraud, and crypto-related regulatory requirements.Requirements:5+ years of CRM experience.2+ years of CRM experience in Crypto Casino (preferred) or Crypto/Web3 CRM experience (required).Experience working with crypto products, such as exchanges, trading platforms, wallets, blockchain apps, DeFi platforms, or NFT ecosystems.Strong understanding of crypto user behavior, including wallet analytics, conversion funnels, liquidity patterns, and market-driven engagement cycles.Hands‑on experience with CRM platforms (Braze, Optimove, WebEngage, Salesforce, or similar).High analytical skills: segmentation, cohort analysis, funnel breakdowns, performance optimization.Clear ability to work independently, influence roadmaps, and drive CRM vision.Fluent English; other languages are a plus.Proactive, adaptable, and comfortable working in a fast-paced, crypto-first environment.Interested in building your career at Medier? Get future opportunities sent straight to your email.We process your personal data in accordance with our Privacy Policy, which outlines how we collect, use, and protect your data during the recruitment process. Please review our Privacy Policy. By selecting "Acknowledge/Confirm," you confirm that you have read and understood our Privacy Policy.#J-18808-Ljbffr
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