Marketing Automation Manager

As the Marketing Lifecycle Automation Manager, you will architect, execute, and continuously optimize automated programs across the entire customer journey - from lead acquisition to customer retention and expansion. You will design, implement, and refine marketing automation workflows that nurture leads, engage customers, and support lifecycle growth. This is a hands-on, technical, execution-focused role that requires systematic thinking, strong HubSpot expertise, and an eye for scalability. You will ensure every workflow, integration, and process supports long-term growth. You’ll keep a strategic view of the customer lifecycle while maintaining operational precision - ensuring our automation, data, and communication systems run efficiently, accurately, and compliantly across Marketing, Sales, and Customer Success. Manage technical configuration, data hygiene, workflow logic, custom properties, and user permissions in HubSpot. Ensure reliable tracking, reporting accuracy, and smooth campaign execution across the platform. Build, manage, and continuously optimise HubSpot workflows that support lead nurturing, event follow-ups, and re-engagement programs. Build, test, and optimize HubSpot landing pages and forms to support demand gen and lifecycle initiatives. Manage automated campaign setup end-to-end, including segmentation, QA, testing, compliance, and performance monitoring. Partner with Marketing, RevOps and Sales to refine lead scoring, routing, and lifecycle stages, ensuring alignment between Hubspot and Salesforce. Monitor automation and campaign performance, surface insights, and work closely with the marketing team (and beyond) to recommend optimizations backed by accurate, trust-worthy data.  Work closely with Sales, RevOps, and IT to maintain seamless integrations between HubSpot and connected tools - ensuring that data flows accurately and that processes stay aligned across teams. Empower the marketing team through ongoing guidance, templates, and best practices for using HubSpot and relevant platforms effectively.  Maintain clear, up-to-date documentation of workflows, processes, naming conventions, and governance. Stay informed about emerging trends, tools, and best practices in marketing automation to identify opportunities for smarter, more scalable processes. 3+ years of experience in marketing automation or operations, ideally within B2B SaaS or renewable energy. Expert-level experience in HubSpot, including workflows, automations, landing pages, forms, scoring, segmentation, data management, and integrations. Experience managing connected GTM systems, ensuring accurate data flow, consistent processes, and alignment between automation platforms and the CRM. Strong working knowledge of lead scoring, segmentation, and lifecycle management. Analytical and detail-oriented, able to interpret data, troubleshoot automation issues, and drive continuous process improvement. Strong communicator and collaborator with solid project management skills and a focus on team-oriented, scalable solutions. Self-starter with the ability to independently manage projects, troubleshoot issues, and proactively identify areas for improvement. Comfortable experimenting with emerging AI tools and automation enhancements, evaluating their impact, and integrating them into robust, scalable marketing and GTM processes. Understanding of GDPR and data privacy regulations in a marketing context. Passion for sustainability and renewable energy, with a desire to contribute to the industry’s growth. Fluency or bilingual level of English. Proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian is a plus. Knowledge of the solar industry and a commitment to sustainability is a plus. About Us PVcase is moving solar forward with an alternative to the traditional labor-intensive, time-consuming, and error-prone solar project development process. Our end-to-end solar development platform connects site selection, PV design, and yield estimation. In doing so, we’re not only helping solar teams achieve maximum results in a fraction of the time, we’re accelerating the global transition to clean energy. PVcase ends clunky processes and corrupted data to clear the path to a net-zero economy. Whether you use a single product or plug into the entire platform, PVcase makes you faster, more precise, and more productive at every stage of solar project development. PVcase is a leading choice for solar energy professionals, and the results speak for themselves. Our platform supports over 1,500 customers in 75+ countries, powering the development of more than 4 TW of projects a year. Get Ready To Enjoy Flex benefit package, customizing perks to match your unique style. Enjoy unlimited remote work. Flexible working hours, harmonizing your personal and professional life. Half-day Summer Fridays. Full training and onboarding program for a seamless start. Considerable & steadily increasing salary, recognizing and rewarding your dedication. Internal transparency with company results and salary system, promoting a culture of trust and collaboration. Additional paid vacation days, including birthdays, volunteering, and other occasions. Salary Range: Lithuania: 41,300 - 54,200 EUR gross/yearly. Spain: 41,700 - 54,700 EUR gross/yearly. The final offer will depend on experience and competencies.