EMEA Product Manager

hace 2 semanas

VitoriaGasteiz, España PLANASA A tiempo completo

We are looking for an EMEA Product Manager – Strawberry & Rubus to strengthen our business through an integrated and strategic management of our variety portfolio across Europe. This role connects three key pillars — Market, R&D and Plant Material Assurance — ensuring alignment between product needs, innovation pipeline and reliable plant material supply. The position goes beyond traditional product marketing, driving varietal planning, segment strategy and long-term portfolio continuity to support sustainable growth and competitive positioning across EMEA. Key responsibilities Lead the varietal assortment across EMEA, ensuring full segment coverage and long-term pipeline structure aligned with Market, R&D and Plant Material Assurance. Structure and prioritize varietal plans (entry, advancement and phase-out) and coordinate plant material availability, avoiding shortages during launches. Chair cross-functional Regional Tactical Teams (Sales, R&D, Planning, Operations, Marketing) to anticipate risks, align decisions and coordinate pipeline-to-market execution. Define product positioning and pricing proposals, supporting Sales with technical expertise, value messages, field days and participation in key visits and events. Develop clear success messages and go-to-market readiness for each variety and region to ensure fast adoption and strong market impact across EMEA. Profile requirements Education Bachelor's degree in Agricultural Engineering, Agronomy or Plant Science (required). Master's degree in Business, Marketing or Product Management (preferred). Training in BI, data analysis or project management is a plus. Experience 5–10 years of experience in product management, commercial or technical roles, preferably within agriculture or related sectors. Strong analytical and problem-solving skills, with the ability to convert market and technical data into actionable business insights. Proven organizational and project management skills, with the ability to manage multiple priorities. Strong influence and collaboration skills to lead multifunctional teams without direct reporting lines. Previous exposure to berries, horticulture or plant propagation is a strong advantage. Languages Fluent English (required). Spanish (highly valued). Any additional EMEA language (French, German, Dutch, etc.) is a plus. Additional requirements Strong digital skills, including advanced proficiency in Microsoft Office (Excel, PowerPoint, Word) and comfort working with data analysis tools, dashboards and CRM/ERP environments. Willingness to travel approximately 30% across the EMEA region (field visits, events and internal cross-functional sessions). High visibility role with frequent representation of the company alongside the commercial team during events, customer presentations and technical visits. Ability to thrive in a fast-paced, international and multicultural environment, with flexibility to adapt to seasonal peaks. What we offer A strategic and high-impact role within an international organization. Permanent contract and full-time position. Opportunity to shape the future of the Strawberry & Rubus portfolio across EMEA.

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