(CUK425) | - Aplicar En 3 Minutos Marketing Lifecycle Manager
hace 14 horas
Who we are: We are web-based video-on-demand networks with a focus on adult entertainment, based out of Downtown Miami. We are a group of creative souls with diverse backgrounds. If you are also a true believer of work hard & play hard, this is the place to be. At PSM, you will enjoy a fun & casual environment, team-building retreats, startup spirits, and great benefits.
What we do: We discover what excites the world and deliver it seamlessly to our members We are the creators of top sites you know and love. We are leading the industry by using cutting-edge technologies to deliver top-quality content. Our content and websites are published exclusively and enjoyed by millions of fans worldwide.
What we are looking for: Paper Street Media, LLC is hiring for a FULL-TIME Marketing Lifecycle Manager. The primary role of the Marketing Lifecycle Manager is to collaborate closely with marketing, product, engineering, customer service, and data teams. You will identify opportunities for optimizing our members' journeys through activation, engagement, retention, and habit creation for new and existing subscribers.
Responsibilities include:
- Developing and executing multi-channel campaigns (email, in-app messaging, social media, etc.) to drive engagement across stages of the user journey.
- Building a personalized experience at each step of the customer journey, increasing customer satisfaction, and ultimately driving revenue growth through improved retention.
- Leading the development and implementation of automation and campaigns.
- Defining strategy and KPIs for retention/engagement touchpoints.
- Ideating and executing new subscriber engagement and content marketing initiatives.
- Owning the subscription lifecycle and identifying churn reasons.
- Testing new ideas and collaborating with data teams.
- Creating and executing programs enhancing and building improved transparency of subscription benefits.
- Advocating for subscribers across the company.
- Managing triggered campaigns across multiple channels.
- Deeply understanding the customer experience and developing segmentation.
- Improving customer loyalty and retention strategies.
- Owning retention marketing KPIs and A/B test campaigns.
- Aligning and reporting retention metrics with insights regularly.
- Collaborating with product, paid media, brand, business intelligence, and engineering teams.
- Staying up-to-date on industry trends and best practices in lifecycle marketing and incorporating them into the strategy.
Must Haves:
- Bachelor's degree in marketing, business, or related field.
- 4-5 years of experience in marketing creative operations, production, and/or project management, preferably at an entertainment studio, network, or agency.
- Strong understanding of customer behavior and segmentation.
- Mastery of digital marketing channels at various stages of the customer journey.
- Experience with marketing automation tools, such as HubSpot, Marketo, ESP, SFMC, Constant Contact, Sail Thru, Mailchimp, or Pardot.
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