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We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it's creating real impact. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Brand Performance Reporting: Develop and maintain a comprehensive brand marketing report to monitor performance metrics, ensuring cost efficiency and alignment with brand targets. Creative Performance Analysis: Track the performance of all marketing channels with a strong focus on creative effectiveness. Drive innovation and efficiency by owning AI developments (in collaboration with the Martech team) and scaling processes to support higher creative volumes. Continuously identify trends, improvement areas, and automation opportunities to enhance brand performance. Cross-Team Coordination & Roadmap Ownership: Act as the day-to-day contact for the Growth and Campaign teams, owning the end-to-end performance creative roadmap. Collaborate on budget recommendations across countries, channels, and formats to ensure optimal investment allocation. BTL Support: Support the team with below-the-line (BTL) marketing activities when needed. 5+ years of experience in Content planning, Campaign management or Performance Marketing Good knowledge of all digital channels paid and organic. Strong project management skills with the ability to manage multiple projects at once Data-driven, with good analytical skills and curiosity about creatives Great tool management of analytics reports pulled from Campaign Manager 360, Google Analytics, Google Data Studio, and other reporting platforms inclusive of key insights and actionable recommendations to optimize campaign performance Demonstrate excellence in pulling insights out of data to better inform the brand and growth teams of current performance as well as provide informed recommendations to improve campaign performance Advanced English and Spanish is a big plus We do it for learners - For both Preply and tutors, learners are why we do what we do. Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. Now is the time - In a fast-paced world, it matters how quickly we act. Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. Challenge, disagree and commit - We value open and candid communication, even when we don't fully agree. Together, we support and celebrate each other's progress. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company.
