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Content & Brand Strategy

hace 1 hora


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A top international university in Madrid is seeking a Narrative & Content Strategy Lead to join its dynamic brand team within the marketing department. This is a creative leadership role focused on shaping the voice and storytelling of one of the world's most globally minded academic institutions. Key responsibilities Develop and lead the university’s overarching narrative and brand voice across all channels Strategize, create, and oversee high-impact branded content in a variety of formats (digital, print, video, etc.) Manage and mentor a team of writers, reviewing and refining content for clarity, consistency, and quality Ensure narrative consistency across all university communications, both internally and externally Use content performance data and key metrics to guide editorial direction and optimize strategy Collaborate cross-functionally with design, digital, and media teams to ensure content aligns with brand goals Requirements:●     English native-level proficiency or bilingual fluency in Spanish is a plus ●     5+ years of experience in content strategy, or similar roles ●     2–3 years of team leadership or management experience ●     Bachelor's degree in Marketing, Branding, Creative Writing, Communications, or related fields ●     Strong storytelling skills, strategic thinking, and an eye for detail ●     Solid interpersonal communication and organization skills ●     Must be based in Madrid and have legal authorization to work in Spain