Creative Marketing Lead

Who Are We? Welcome to Welltech—where health meets innovation As a global leader in Health & Fitness industry, we've crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs. Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. As our marketing team continues to evolve, we are looking for a Lead Marketing Creative Producer to join us. If you're an expert in generating impactful concepts, collaborating across disciplines, and driving creative innovation, we want to hear from you. What We're Looking For This role is for someone who thrives at the intersection of creativity, data, and leadership - someone who understands that in performance marketing, the right creative concept can unlock massive growth. If you're passionate about building systems, leading talent, scaling winners, and using data to guide every decision, this is your role. Key Areas of Responsibility Strategic Creative Leadership Design and execute a long-term creative strategy focused on profit and scalable performance. Identify growth opportunities and high-potential formats across Meta, TikTok, and other paid acquisition platforms. Implement new frameworks, tools, and AI-driven systems to accelerate and automate creative output. Lead cross-functional collaboration between creative, UA, product, and analytics teams. Creative Direction & Innovation Build a high-volume ideation system to ensure a constant stream of fresh, testable concepts. Generate and validate innovative creative ideas aligned with channel needs, trends, and business goals. Supervise, guide, and review creative output across video, static, UGC, and hybrid formats. Ensure policy compliance across all platforms and proactively manage risk. Analyze competitive landscape and market trends to fuel forward-thinking creative strategy. Performance Ownership Own key creative KPIs including ROAS, CPA, success rate, and profit per creative. Establish clear benchmarks and success criteria for every concept tested. Extend lifespan of top-performing creatives through adaptation, reformatting, and scaling. Collaborate with UA managers to integrate creative learnings into campaign strategy. Continuously improve average profit per creative through trend-driven iteration. Team Leadership & Process Lead and grow a team of creative producers, fostering a culture of ownership, experimentation, and performance. Mentor team members and provide feedback that supports growth and high standards. Build resilient production pipelines that support fast-paced iteration without compromising quality. Drive knowledge-sharing and scalable best practices across the team. Required Skills & Experience 3+ years in a creative leadership or production role within a performance marketing environment. Strong background in ideating creatives for Meta, TikTok, and other performance platforms. Proven success in developing concepts that directly impacted user acquisition and ROI. Experience with UGC-style content, motion graphics, and performance-first storytelling. Analytical mindset and ability to read raw performance data and extract creative insights. Deep understanding of creative testing and iteration. Excellent communication and leadership skills with experience in managing multidisciplinary teams. High level of independence and ownership. Advanced English. Bonus Qualities Passion for health, fitness, and wellness tech. Familiarity with mobile apps, subscription products, or consumer tech. Experience integrating AI into creative workflows. Ready to revolutionize the way we communicate wellness? Join us and be a vital part of our health-tech journey. With possibility to relocate to our hubs in CY, PL, ESPCheck out some of our products Muscle Booster — musclebooster.fitness Yoga-Go — yoga- WalkFit -