Brand Transformation Manager

At IVI-RMA , we are the world’s leading reproductive medicine group, pioneering fertility treatments, research, and patient‑centred care. With over 30 years of experience, we support individuals and couples around the globe on their journey to building a family — offering assisted reproductive techniques such as IVF, artificial insemination, and egg donation, as well as fertility preservation. We combine state‑of‑the‑art technology, continuous innovation, and a deeply human approach grounded in excellence, placing the patient at the heart of everything we do. As a Brand Transformation Manager, you will be directly responsible for leading the rebranding IVIRMA global process. This person will be the key figure in the transformation and consolidation of the brand‑new identity, ensuring coherence, consistency, and visual excellence across all countries and regions. The person assuming this role will act as the brand guardian: ensuring the new identity is applied correctly and that every interaction with patients and the public consistently reflects the brand’s renewed image and values. What will be your challenges? Lead the global rebranding process, from strategic definition to local implementation in each country, actively collaborating with all regional marketing teams. Develop and manage the brand transformation roadmap, defining phases, priorities, timelines, and clear deliverables. Coordinate with the regional marketing/communications/design/operations teams to guarantee consistent implementation of the new visual identity. Assess the current brand status in each country and establish a roadmap for progressive implementation based on impact, priority, and available resources. Serve as the main point of reference (brand guardian) for external agencies, partners, and internal stakeholders. Supervise the development and ongoing updates of all the brand assets (brand guardian): logos, typography, communication materials, signage, uniforms, website, social media. Collaborate with regional marketing teams in defining messaging, communication tone, and visual expression. Monitor and measure the impact of the brand transformation using clear KPIs (awareness, visual consistency, brand perception, engagement). What are we looking for? Education in Marketing / Communication / Design or Brand Management (master´s or postgraduate degree preferred) Minimum of 7 years of experience in brand management, rebranding or global branding Experience in managing complex projects and collaborating both with external (agencies, brand consultancies) and internal stakeholders (local marketing teams). Excellent communication and presentation skills, both in Spanish and English language. Key competencies : Leadership & Influence Leading teams and stakeholders. Strategic mindset with strong planning skills, from define phase to execution. Results‑oriented. Effective collaboration across multicultural and dynamic environments. Visual and design acumen. Why join us? Permanent full – time contract. Remote work with the option to work from the Madrid or Valencia office. Self‑management and flexible working hours. Competitive salary and variable compensation based on achievement of objectives. Additional corporative benefits. Opportunity to travel to other countries in the region or to the United States (1–2 times per quarter). Multicultural and dynamic work environment At IVIRMA, you will have the opportunity to join a highly respected team, where people are our greatest asset and where you will have the chance to grow professionally. IVIRMA Global is committed to Diversity, Inclusion, and Equal Treatment and Opportunities, especially with Sustainable Development Goal 5 (SDG 5), Gender Equality, and to combating discrimination in all its forms. Therefore, this position is open to any person who meets the required qualifications, regardless of their circumstances. #J-18808-Ljbffr