Marketing Analyst CE and MEA with High Level of English

This job is with PageGroup, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.About this roleThe Marketing Analyst will be an integral role to support the needs of our CE & MEA Channel Marketing team and markets. This is a critical role to support measurement and optimisation of our marketing programme in CE & MEA. The goal is to provide data-driven insights that drive business growth, improve marketing efficiency, and enhance customer experiences.This is a specialist role that sits on the business' Global Marketing Analyst team that supports delivery of the future direction of marketing analytics within the business, as well as the CE & MEA Channel Marketing Leadership team.You will :Have overall responsibility for regional execution of the global marketing analytics strategy including :Presenting accurate data to stakeholders through clear, actionable reports, and visualizations on Power BI or other visualization toolsRegular review and maintenance / optimization of key platforms, dashboards and reports - Power BI, Google Analytics, Google Tag Manager, etc.Develop and maintain data processes from multiple data sourcesWork with relational databases to ensure the validity of reported information.Troubleshoot and correct data quality issuesTrain the marketing organization on dashboard usage, supporting a data-driven mindset.Drive the regional implementation of projects in the global data & analytics roadmapAdvise on suitable measurement strategies based on channel objectives - including but not limited to paid advertising, organic, paid search / socialIdentify ways in which to improve analytical procedure to increase productivity and efficiencyEnsure alignment globally and a consistent measurement approach across all marketsAnalyse data to identify trends, patterns, and insights that inform digital marketing strategies, optimize campaigns and improve ROITrack key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness.What you will bringA genuine passion for digital analyticsStrong analytical and data manipulation skills, problem-solving mind-setFluency in English. Excellent written and verbal communication skills3 years of experience in marketing analytics and campaign measurementExtensive experience with Microsoft Excel, GA4, Google Big Query, GTM, Power BI, Google Looker Studio and SQLData visualisation / dashboard development experienceDeep understanding of web analytics including customer segmentation, attribution modelling, and path analysisThe ability to analyse data from multiple online and offline sources and translate it into commercial actionsExperience working in a multinational environment with multiple stakeholders, global and local teams is advantageous.The ability to communicate analytical insight to internal stakeholders at all levels of seniorityDisplay a high level of initiative, be self-motivated and eager to learnMinimum of a Bachelor's degree requiredExpected behaviours :CollaborativeProactive and intellectually curiousPragmatic, diplomatic and flexibleSolution-focused and strong at problem-solvingResilient - ability to not be put off by obstacles and resistance.Able to manage multiple priorities, make trade-offs and set expectationsCulturally aware and international in outlookBenefits :Grow your career in a multinational environment (+40 nationalities in the SSC)Competitive compensation and benefits package in Barcelona, various well-being activity options#J-18808-Ljbffr